Senior Performance Marketing Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

We’re hiring a strategic, results-driven Senior Manager of Performance Marketing to lead and scale our paid search program. This role will own the vision, strategy, and execution of SEM, with a clear mandate to drive efficient pipeline growth and measurable business impact. You will lead performance marketing initiatives end-to-end, partner cross-functionally with Marketing Ops, Revenue, and Analytics, and mentor junior team members while building a best-in-class acquisition engine.

What You'll Do:

• Own the overarching SEM and app acquisition strategy, including channel expansion and long-term growth planning aligned with company revenue goals.

• Lead day-to-day and strategic channel management, scaling multi-channel paid acquisition across Google Ads, Microsoft Ads, app install campaigns, and relevant pay-per-lead (PPL) programs (e.g. Capterra, Software Advice), ensuring best-in-class execution across keyword strategy, bidding, targeting, creative, and app growth levers.

• Drive full-funnel performance across performance marketing channels, optimizing for CPL, CVR, installs, activation, and pipeline contribution.

• Drive continuous optimization of performance metrics including CPL, CVR, and pipeline contribution, with a strong focus on efficiency and scalability.

• Manage and forecast large-scale budgets, proactively identifying risks, opportunities, and reallocation strategies to maximize ROI.

• Establish a rigorous experimentation framework across ad creative, landing pages, bidding strategies, audience targeting, and app install funnels; scale winning approaches.

• Translate data into actionable insights, delivering executive-level reporting on spend, lead quality (QLs/SQLs), and pipeline impact.

• Partner with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement frameworks that inform strategic decisions.

• Identify and unlock new growth opportunities through search query mining, competitive analysis, and expansion into new channels or tactics.

• Stay ahead of industry trends, platform updates, and emerging technologies, incorporating innovations into the marketing strategy.

• Leverage AI and automation tools to enhance campaign performance, accelerate testing velocity, and uncover new growth opportunities across channels.

• Identify, evaluate, and integrate emerging AI-driven marketing technologies to improve targeting, creative development, and bidding efficiency.

• Directly manage, mentor, and develop at least one performance marketer, with clear accountability for coaching, skill development, and elevating team performance.

• Build a strong culture of teaching and continuous improvement, proactively sharing knowledge, frameworks, and best practices across the team.

What You’ll Bring:

• Bachelor’s degree required; quantitative field preferred. MBA or advanced degree is a plus.

• 7–10+ years of experience in performance marketing with deep expertise across SEM, app install campaigns, and/or PPL-based acquisition; experience scaling programs in high-growth environments.

• Strong fluency in AI tools and applications within marketing (e.g., generative AI for creative, automation tools, data analysis); ability to apply AI to drive measurable performance gains.

• Proven track record of incorporating AI and automation into campaign strategy and execution to improve efficiency and outcomes.Proven track record of owning and optimizing large budgets across web and app channels, delivering measurable pipeline and revenue impact.

• Strong strategic mindset with the ability to connect channel performance to broader business objectives.

• Advanced analytical skills with experience translating complex data into clear insights and recommendations.

• Experience directly managing at least one report, with a strong track record of coaching, mentoring, and developing talent.

• Passion for teaching and raising the bar for others; you take an active role in developing team capabilities, not just managing output.

• Highly competitive and driven. You thrive in fast-paced, high-performance environments.

• Curious and innovative. You continuously test, learn, and push beyond conventional approaches.

• Exceptional ownership and accountability. You think beyond execution and focus on business outcomes.

• Strong cross-functional collaborator with the ability to influence stakeholders across Marketing, Sales, and Operations.

What’s in it for you:

• Competitive salary and meaningful equity opportunities.

• Healthcare, dental, and vision coverage.

• 401(k) / RRSP enrolment program.

• Take what you need PTO

• A Work Culture where:

• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.

• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us:

Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.