Senior Performance Ad Designer/Editor (Direct Response / E-commerce)

About The Role

NovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We are
seeking a Senior Performance Video Editor & Ad Designer who lives and breathes
direct-response marketing.

Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, and
product footage, and engineer them from scratch into high-converting Meta Ads. You are not
just a task executor; you are a creative scientist. We make psychologically engaging,
scroll-stopping ads that drive immediate revenue. You will work closely with our creative
strategists to research, create, analyze, iterate, and launch high volumes of winning creatives
based on hard data.

Core Responsibilities

1. Elite Ad Research & Creative Analysis

● The Motion Master: You are elite at using Motion or similar analytics tools to analyze
creative performance. You don't wait for media buyers to tell you what's working; you live
in the dashboards and pull your own insights.
● Metric Diagnosis: You possess an elite understanding of ad data. You know exactly
how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and
CPA, and you know exactly what visual levers to pull to fix them.
● Competitive Research: Conduct relentless, elite-level ad research. You know how to
mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitor
funnels to spot emerging trends, winning angles, and pattern-interrupt styles before they
peak.

2. High-Volume Direct Response Ad Creation

● Ad Production: Create cohesive, high-converting static ads & video ads from the
ground up using raw footage, UGC, AI-generated assets, and product B-roll.
● Mastering the Hook: Design scroll-stopping visual and auditory hooks for the critical
first 3 seconds of every ad to maximize thumb-stop ratios.
● Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically
for social media feeds. You know exactly when a clip lingers too long and how to use
punch-ins, B-roll cutaways, and transitions to keep viewer retention high.

3. Visual Polish & Sound Design

● Dynamic Typography: Create bold, highly readable, native-looking text overlays and
captions that drive the narrative even when the sound is off.
● Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mix
AI voiceovers (ElevenLabs) with background tracks to elevate the production value and
drive emotional engagement.

4. Rapid Iteration & Data-Driven Adjustments

● Versioning: Take baseline winning ads and rapidly produce variations (testing new
hooks, new CTAs, different voiceovers, or pacing changes) to combat ad fatigue and
scale spend.
● Surgical Fixes: Use your Motion data insights to execute immediate, surgical creative
solutions to fix drop-off points mid-funnel.

5. Asset Utilization

● Seamlessly utilize the modular templates, 3D anatomical animations, and asset libraries
built by our Systems Architects to maintain brand consistency while creating at maximum
speed.

Requirements & Qualifications:
● 5 to 10+ Years of Professional Experience: Proven, verifiable track record in
direct-response video ad creation and e-commerce marketing (Agencies or 8-figure+
DTC health/wellness brands preferred).
● Elite Data & Motion Fluency: You must be an expert in using Motion (or similar) for
creative reporting. You speak the language of performance marketing flawlessly and
make design decisions based on business metrics, not just aesthetics.
● Direct Response DNA: You understand consumer psychology, pattern interrupts, and
exactly why an ad converts.
● Software Mastery: Expert-level proficiency in Adobe Premiere Pro, After Effects, and
CapCut desktop. Familiarity with AI audio/video tools is a requirement.
● Speed & Precision: You are a machine. You know all the keyboard shortcuts, you work
incredibly fast, and you do not sacrifice visual quality for speed.
● Portfolio Requirement: Your reel must showcase fast-paced, direct-response social
media ads with heavy text overlays, UGC integration, and strong hooks. (Cinematic
videos or non-DTC will not be considered).

Why This Role Matters:
You are the tip of the spear. The ads you create are the direct bridge between our products and
our customers. Your elite understanding of ad metrics, deep research, and visual storytelling will
directly impact the daily revenue of the company. If you thrive in a fast-paced environment
where your creative work is measured by tangible financial results, this is your role.

Why Join Assist World?

100% REMOTE

$50 birthday bonus

$200 testimonial bonus

$500 entry monthly raffle

NO TRACKER. NO PROBLEM