Senior Partner Marketing Manager

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

At G2, partnerships are a core growth engine. As our Senior Partner Marketing Manager, you'll champion G2's partner ecosystem and drive the awareness, reach, and value that our integrations bring to customers across every segment of the SaaS landscape.

This is a highly cross-functional role for someone who loves connecting the dots: translating complex technical concepts into compelling stories, building relationships that drive real outcomes, and bringing partnerships to life in the market in ways that move the needle. If you thrive at the intersection of product marketing, demand generation, and strategic partnerships, this role was built for you.

In This Role, You Will: 

Launch Strategy & Integration Marketing

• Own the end-to-end launch process for partner integrations and new product features, from internal alignment on joint value propositions to full-funnel go-to-market execution

• Transform technical specs and integration details into clear, compelling content that resonates with sales teams and external audiences

• Track and report on launch performance, measuring KPIs and sharing learnings to sharpen future GTM efforts

Strategic Partner Management & Co-Marketing

• Serve as the primary marketing point of contact for G2's "Strategic 5" partner organizations, fostering ongoing relationships and identifying mutual growth opportunities

• Collaborate with Product Marketing to weave partner value into G2's broader brand campaigns

• Partner with external marketing counterparts to build and execute co-marketing plans that maximize visibility and business impact

Ecosystem & Program Development

• Build and maintain the infrastructure behind G2's partner program, including internal and external documentation, assets, and program materials that reflect G2's brand standards

Event Strategy & Execution

• Lead the development of regional, G2-hosted co-sponsored event series with top strategic partners, working alongside Demand Gen and Field Marketing teams

• Evaluate, negotiate, and manage external partner event sponsorships from contract through post-event wrap-up, ensuring strong ROI on every investment 

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  5+ years of experience in partner marketing, product marketing, or customer-facing sales/success roles, ideally within technology, SaaS, or marketplace businesses

• A natural storyteller who can translate technical complexity into narratives that land with both internal teams and external partners

• Experience negotiating co-marketing agreements, building joint value propositions, and developing supporting materials

• Strong analytical skills, including comfort tracking ROI, interpreting adoption data, and managing partner marketing budgets

• Demonstrated ability to influence and align partners on shared opportunities and drive mutually beneficial outcomes

• A growth mindset with the ability to learn quickly in a fast-moving environment

• Bachelor's degree in Marketing, Business, Communications, or a related field

• Willingness to travel for events, conferences, and team offsites

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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