Senior Paid Social Strategist for US DTC Company (Remote)

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Our client is looking for a Senior Paid Social Strategist (Media Buyer)

They're looking for a senior paid social strategist who loves implementing strategy and turning the dials in Meta Ads. The right person for this role already has a playbook for scaling accounts and geeks out on media buying, creatives, and testing frameworks.

As a teammate, you balance execution with strategic thinking — knowing when to optimize and when to escalate.

You'll own 6–7-figure monthly budgets, work directly with channel leads, and report to leadership.

The Role

Core Responsibilities

• Collaborate with the VP of growth to develop our media strategy, media plans, and creative testing framework (audience targeting, segmentation, messaging, budgeting).
• Manage a portfolio of performance marketing campaigns across Meta and Applovin, with potential expansion to other channels.
• Conduct hands-on bid optimization; develop and implement bid strategies, audience testing, and ad copy testing to meet ROI targets.
• Build comprehensive reporting systems that support data-driven decision-making for campaign improvements
• Analyze performance metrics and recommend actions to increase conversions and business outcomes.
• Apply a growth-oriented mindset to identify cross-channel and omnichannel opportunities that amplify performance.

Collaboration & Communication

• Work directly with your direct report to align campaign performance with business objectives
• Present performance insights and strategic recommendations in client calls and reports
• Translate complex data into clear, actionable insights for both internal teams and clients
• Navigate complex stakeholder environments and align multiple decision-makers around performance goals
• Communicate proactively and clearly—client relationships are as critical as campaign results
• Collaborate effectively with client-side teams and other agency partners when applicable

Cross-Functional Excellence

• Partner with creative strategists to ensure ad creative aligns with paid social best practices
• Collaborate with analytics teams to implement proper tracking and attribution systems
• Drive continuous improvement across campaign management workflows
• Document learnings and contribute to company-wide knowledge sharing
• Collaborate on broader growth strategy initiatives and integrated marketing plans

Requirements:
The Non-Negotiables: What Makes You Exceptional

🎯 Ownership Mentality

• You don't wait for instructions—you identify optimization opportunities and execute them
• You take personal responsibility for campaign performance, not just task completion
• You treat every ad spend like it's your own money on the line

🔍 Obsessive Attention to Detail

• You catch performance anomalies others miss because you genuinely care about results
• You review campaign settings and optimizations multiple times before implementing
• You understand that small optimization details compound into massive performance gains

🚀 Self-Driven Excellence

• You set higher performance standards for yourself than others set for you
• You continuously seek ways to improve campaign performance
• You don't need micromanagement—you thrive with campaign autonomy

💡 Proactive Problem Solving

• You identify potential campaign issues before they impact performance
• You come to calls with optimization strategies, not just performance reports
• You see platform changes and algorithm updates as opportunities, not obstacles

📊 Data-Obsessed Curiosity

• You dig deep into performance metrics to understand the "why" behind campaign results
• You connect media buying decisions to business outcomes
• You're genuinely excited by discovering insights that drive better campaign performance

Technical Foundations

While we prioritize the non-technical attributes above, you should have solid foundations in:

• 4+ years in paid social media buying with focus on Meta

• Experience managing campaigns for brands spending $500K+ monthly on paid social
• Track record of consistently hitting or exceeding ROAS, CAC, and revenue targets
• Advanced proficiency with Meta Ads Manager and TikTok Ads Manager
• Experience with campaign reporting and data analysis tools

Bonus Points (Not Required, But Valuable)

• Experience with third-party attribution and analytics tools (Northbeam)
• Background in creative strategy or performance marketing
• Experience in growth strategy, omnichannel campaigns, or CPG/retail brand management
• Understanding of retail media, brand lift measurement, or omnichannel attribution
• Experience collaborating with multiple vendor partners and agency ecosystems
• Experience with Google Sheets/Excel for building custom reporting dashboards

Benefits:
• Join a lean, 8-figure company at a pivotal scaling moment.
• Direct access to founders and full collaboration with creative direction.
• Work remotely - we’re optimizing for best talent, not location.
• Compensation USD around 3.5k/month