Senior Paid Social Specialist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

Join the dynamic social team at WPP Media as a Senior Paid Social Specialist, where you will engage in social media advertising campaigns for some of Sweden's and the world's leading brands. Utilising market leading technology and working closely with various platforms, you will have the opportunity to explore innovative creative formats and advertising solutions. The role can be based in either our Gothenburg or Stockholm office.

Responsibilities:

• Responsibility and management of larger accounts in social media

• Mentoring junior specialists' operational work including time management to ensure client profitability

• Developing best practices within the platforms

• Collaborating with other disciplines to identify areas for improvement for clients

• Campaign management and optimization on platforms like Facebook, Instagram, Pinterest, Snapchat, LinkedIn, and TikTok

• Strategy and recommendations for social media advertising such as platform selection, budget, KPIs, target audience, format, frequency, testing, and input on creative material

• Analysis, evaluation, and reporting based on defined goals and KPIs

• Presenting strategy, results, best practices, and trends in our internal, client, and agency meetings

Skills and Experience 

• 2-3 years of experience in full-funnel social media buying with a focus on performance, either at a media agency or with an advertiser

• Excellent knowledge of Facebook Ads Manager

• Good knowledge of LinkedIn, Snapchat, Pinterest, and TikTok Ads Manager

• Experience working with dashboards and third-party platforms

• Good knowledge of Microsoft Office, especially Excel

• University degree or relevant education in digital marketing

• Excellent English communication skills, both spoken and written

• Analytical thinking, curious, and driven to improve your results

• Attention to details, organized, and able to work independently

• Thrives in team’s environment and ability to build trust in client relationships

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year.

 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.     We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Application

This is a full-time permanent position with entry as soon as possible. We apply a six-month probationary period. Please note that this role requires that you have the legal right to work in Sweden. In addition to reviewing your CV and conducting interviews, our recruitment process includes a testing phase. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible.

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences. 

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