Senior Paid Social Copywriter

About Ethos

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About the role

We're looking for a sharp, conversion-obsessed copy writer who lives and breathes paid social and direct response. This is a role for someone who knows how to stop a scroll, communicate a value prop in seconds, and write copy that doesn't just look good, it performs.

The ideal candidate knows how to blend engaging storytelling with direct response best practices to create content that not only stands out, but also converts. You have a proven track record of writing copy that drives measurable action and you know how to iterate fast based on what the data tells you. You write UGC scripts that feel genuinely authentic to the creator, with the range to take on TV scripts and long-form projects as needed. You've worked across the full paid social ecosystem and understand the nuances of each platform, format, and audience.

Duties and Responsibilities:

• Own paid social copy across Meta and all major platforms with focus on conversion and performance.

• Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results.

• Write and iterate on a high volume of ad copy variants for using performance data to inform every creative decision.

• Develop scripts for UGC-style content and influencer briefs that feel native to the platform while staying true to DR principles. Should have a strong understanding of how to deliver a hook, build urgency, and close with a clear CTA.

• Contributing to :15 and :30 broadcast/connected TV spots when campaigns call for it.

• Partner with the internal creative and growth teams to align copy strategy with audience targeting, funnel stage, and channel objectives.

• Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is.

• Collaborate with cross-functional partners to maintain a consistent brand voice across all paid channels and consumer touchpoints.

Qualifications and Skills:

• 5-6 years of copywriting experience, with the majority of your portfolio focused on paid social and direct response.

• Deep fluency in DR copywriting principles.

• A portfolio that leads with paid social performance work: scroll-stopping hooks, high-converting ad copy and UGC/influencer scripts. TV scripting examples are a bonus.

• Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube.

• Strong analytical instincts. You're comfortable in a performance dashboard and know how to translate data into creative action.

• Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus.

• TV or long-form video scripting experience.

• A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment.

• Strong communication and presentation skills, with the ability to sell a creative rationale to growth marketers and business stakeholders alike.

#LI-Remote #LI-CM1

The US national base salary range for this full-time position is $127,000 - $223,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.
We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.