Senior Paid Search Marketing Associate

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.

Learn more about us on our company page.

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your Skills

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Paid Search & Performance Marketing: You manage multi-language, multi-country accounts with budgets near or exceeding $1M/year, leveraging advanced strategies to drive significant results.

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Consulting: You are able to diagnose the root cause of performance gaps or issues and co-create solutions in partnership with stakeholders.

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Influencing: You leverage credibility and relationships to steer cross-functional teams toward the right paid search strategies, and guide related teams through changes to practices as new capabilities emerge.

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Data-Driven Decision Making: You apply critical thinking and data-driven insights to evaluate the success or failure of campaigns. You employ a hypothesis-driven approach when testing, and you utilize statistical analyses & methods to conclude results.

About this role

As a Paid Search Senior Associate on Udemy’s D2C paid search team based in Mexico City, you’ll contribute to Udemy’s learner acquisition efforts. You’ll be tasked with directly contributing to Udemy’s mission of improving lives through learning by reaching and inspiring new learners to upskill and advance in their careers with Udemy

What you'll be doing

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Create, optimize, and scale at least $3 million in annual paid search investment across Google Ads and Microsoft Ads to maximize program growth.

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Monitor, analyze, and report on channel performance using a diverse set of in-platform and internal metrics; present insights to internal stakeholders and upward to leadership.

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Design, set up, and evaluate experiments on messaging, targeting, and site experience testing; suggest next steps and future tests based on learnings.

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Partner with Product, Engineering, and Decision Science teams to improve eventing signals, marketing measurement, automation, and ad-level or on-site personalization.

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Collaborate with acquisition channel managers on cross-channel strategies.

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Manage relationships with ad agencies, Google, and Bing account teams.

What you’ll have

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Familiarity with D2C Google Ads accounts focused on purchases or direct consumer sales, Smart-bidding or mCPC management towards seasonal sales targets, with particular emphasis on key periods of elevated seasonality.

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Familiarity with accounts in multiple languages, or multiple countries. Experience working with centralized or 3rd party creative teams or vendors for localized text, image, or video creative.

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Advanced familiarity and specialized skills with tools like spreadsheets, including advanced analytics and formula usage (XLOOKUP, INDEX & MATCH, SUMIFS, INDIRECT) conditional formatting, chart and visual design, and presentation of data insights via decks, documents, or other types of presentations.

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Advanced familiarity with either DSA, YouTube, pMax, Demand Gen, or Display-based prospecting and remarketing campaigns, as well as providing feedback on creatives for use in Google Ads media inventory.

Posting Date: January 20th, 2026

Application Window: We anticipate the application window will be open until February 10th, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

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At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range
$464,000—$580,000 MXN

Why work here?

You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Information regarding data privacy is available within the Udemy Careers Privacy Notice.