Senior Paid Search Executive

Senior Paid Search Executive

Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.

That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.

We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.

The team

The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.

The role

This is a high-impact role where you’ll directly influence paid search growth at iwoca.

We’re looking for a Senior Paid Search Executive with hands-on experience in Google Ads to support the overall management, optimisation, and scaling of our Paid Search channel.

You’ll manage day-to-day Google campaigns, lead our growth strategy on Bing, and help drive expansion into new search opportunities such as ChatGPT Ads, YouTube, Display, and Google Demand Generation. You’ll work with a significant budget and help shape the future of paid search at iwoca.

Your responsibilities will include:

• Build and execute growth plans: drive sustainable growth on Bing and support expansion into new channels such as ChatGPT Ads, YouTube, Display, and Google Demand Generation.

• Launch, optimise, and scale campaigns across Google Search, Performance Max, YouTube, and Bing.

• Maintain account hygiene: manage keywords, improve relevance and quality scores, optimise ad extensions, and consolidate low-volume keywords.

• Support testing and insights: design and analyse A/B, multivariate, and geo tests; run landing page experiments using Webflow and translate data into actionable improvements.

• Contribute to creative: assist in developing text, image, and video ads; share performance insights to improve campaigns.

• Monitor and report: track granular campaign performance, build dashboards, and collaborate with Acquitech to ensure data accuracy.

Requirements

Essential:

• Hands-on Google Ads experience: 2–3 years managing, optimising, and scaling campaigns; Bing Ads a plus.

• Paid Search expertise: strong understanding of channel dynamics, metrics, and what drives performance.

• Data-driven and analytical: interpret complex data, generate actionable insights, and optimise campaigns based on A/B, multivariate, or geo tests.

• Ownership and impact: manage day-to-day campaigns independently while contributing ideas to grow the channel.

• Creative and proactive: go beyond repetitive tasks, spot opportunities independently, and be confident in raising ideas or challenging approaches.

• Strong communication: collaborate effectively with stakeholders across functions and seniority levels.

• Attention to detail & copywriting: ensure ad copy, keywords, and creatives drive results.

• Organised and commercially aware: prioritise effectively and understand the business impact of campaigns.

Preferred:

• Experience working with six-figure monthly budgets

• Some experience working within Bing Ads

• Experience in fintech or similar industry.

Whilst we welcome applications from all qualified candidates, please note that this particular position does not offer visa sponsorship. Candidates must be eligible to work in the UK independently.

The salary

We expect to pay from £35,000 - £45,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, Frankfurt, and Berlin with plenty of drinks and snacks.

The benefits

• Flexible working

• Medical insurance from Vitality, including discounted gym membership.

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year, we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.