Senior Paid Media Strategist

Senior Paid Media Strategist

MVR Digital | Remote (Canada residents only!)

About MVR Digital

MVR Digital is a performance marketing agency serving growth-stage DTC and lead generation brands across automotive, luxury goods, and consumer products. Recognized by ADWEEK as one of the Fastest Growing Agencies, we operate as a remote-first team with roots in New York, Denver, and Chicago.

Our clients come to us after being burned by agencies that overpromise and underdeliver. They stay because we operate as true strategic partners who own outcomes, challenge assumptions, and focus on what actually moves performance.

The Role

We're hiring a Senior Paid Media Strategist to act as the agency-wide owner of paid media strategy and performance. This is the most senior media role in the company, with authority over how strategy is set, budgets are deployed, and success is measured. You'll be the go-to strategist that internal teams and clients look to for media direction, strategic guidance, and performance insight.

You'll own strategy and execution across a portfolio of growth-focused brands, lead senior client relationships, and set the standard for how we approach paid media. This role requires deep platform expertise (especially Meta), sharp strategic thinking, and the ability to connect creative performance to business outcomes.

What You'll Do

Be responsible for all paid media strategy across the agency as the senior strategic authority

Make final strategic calls on platform approach, budget allocation, testing priorities, and optimization direction across all accounts

Own senior client relationships for accounts spending $100K+ monthly, setting strategy, framing tradeoffs, and presenting clear performance narratives

Guide media buyers across Meta, Google (Search, Shopping, Pmax, YouTube), TikTok, and emerging channels

Set testing roadmaps, campaign structures, and optimization frameworks across all accounts

Partner closely with creative teams to inform strategy based on ad performance and creative testing insights

Proactively identify performance risks and growth opportunities before clients surface them

Ensure tracking foundations are solid (GA4, CAPI, pixel optimization) and performance narratives are clear

Step in hands-on when complex platform issues or strategic pivots require senior expertise

What We Are Looking For

6+ years managing Meta campaigns at scale, with deep expertise in Advantage+ Shopping Campaigns (ASC), Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO)

Strong understanding of Meta's machine learning systems (GEM, Andromeda) and how they inform campaign strategy and structure decisions

Experience optimizing Conversion API (CAPI) implementations and understanding how data fed through pixels impacts platform performance

Proven ability to scale Meta accounts from <$50K to $500K+ monthly while maintaining or improving efficiency

Strong Google Ads experience across Search, Shopping, Performance Max, and YouTube

Strategic & Analytical Judgment

Deep understanding of how creative performance drives media outcomes and ability to translate insights for creative teams

Can build testing frameworks that balance creative iteration with statistical significance

Comfortable analyzing performance by audience, creative, placement, and funnel stage to inform strategy

Understands attribution nuances across platforms and can contextualize performance changes with confidence

Client Leadership & Communication

Comfortable leading strategic conversations with founders, CMOs, and marketing teams

Can explain complex platform mechanics and performance shifts in clear, actionable terms

Confident pushing back on clients when strategy requires it, while maintaining strong relationships

Able to present performance narratives that connect platform data to business outcomes

Internal Leadership

Experience mentoring media buyers and raising the strategic bar across a team

Comfortable being the internal authority that teammates consult for strategic guidance

Strong collaborator who can partner with creative, data, and ops teams effectively

Why This Role Is Different

This is not a coordinator role with a strategy title. You will be the senior media authority for the entire agency. Every media buyer, strategist, and client will look to you for direction on platform strategy, campaign structure, and performance optimization.

You'll have genuine authority over how we approach paid media, how budgets are deployed, and what strategies we recommend to clients. We expect you to make decisions confidently and catch problems before clients surface them.

If you need permission for every move or prefer highly structured environments with established playbooks for everything, this isn't the right fit. If you thrive when given real authority and prefer figuring things out with capable peers, you'll do well here.

Working at MVR

MVR moves quickly and expects strategic judgment from every team member. We believe in autonomy with accountability: you'll have real authority to make decisions, and you'll own the outcomes.

We hold a high bar for performance and ownership, and we're direct about what's working and what's not. If that sounds appealing rather than intimidating, you'll thrive here.

Compensation & Benefits

Competitive base compensation range of USD $70K to $85K

Performance-based quarterly bonuses tied to client outcomes and ownership behaviors

Professional development support

Fully remote

Contract 

You Should Not Apply If

You're not deeply fluent in Meta's current platform mechanics (ASC, GEM/Andromeda, CAPI optimization)

You prefer environments where every process is documented and every decision has a precedent

You need frequent validation or struggle with ambiguous situations

You believe "I was waiting for direction" is an acceptable explanation for delays

You're not comfortable being the person everyone comes to for strategic media guidance