Senior Paid Media Specialist (AU) - Work from Home / Dayshift

The Senior Paid Media Specialist will work alongside an existing senior operator to support the execution, optimisation, and technical infrastructure of high-performing digital advertising campaigns. This role is performance-driven and suited to a specialist who combines strategic campaign thinking with strong technical tracking capability.

• Plan, launch, and manage paid campaigns across Meta and Google Ads.
• Optimise campaigns based on performance data, ROAS, CPA, and conversion metrics.
• Take ownership of campaign delivery, attribution accuracy, and performance reporting.
• Implement advanced tracking frameworks across websites and sales funnels.
• Configure and maintain Google Tag Manager containers and event tracking structures.
• Manage Google Analytics tracking architecture and attribution setup.
• Utilise click tracking and Google Marketing Suite tools to ensure accurate measurement.
• Build and maintain performance dashboards in Google Looker Studio.
• Provide regular reporting and actionable insights to internal stakeholders.
• Troubleshoot tracking, pixel, and attribution discrepancies.
• Support landing page tracking alignment and funnel measurement optimisation.
• Collaborate with internal teams to improve campaign performance and structured testing.
• Maintain clear documentation of tracking, reporting, and optimisation frameworks.
• Other position-level duties as they arise.

Requirements:
• Bachelor’s degree in Marketing, Business, Data Analytics, Digital Media, or a related discipline.
• Minimum 6–8 years’ experience managing Meta and Google Ads campaigns at scale.
• Strong expertise in paid media optimisation, ROAS modelling, and conversion attribution.
• Advanced technical capability in Google Tag Manager and Google Analytics.
• Proven experience implementing conversion tracking and event tracking frameworks.
• Experience using Google Marketing Suite tools and performance reporting platforms.
• High proficiency in building reporting dashboards in Google Looker Studio.
• Strong analytical and data interpretation capability.
• Ability to independently manage multiple campaigns and optimisation cycles.
• Clear and confident communication skills when presenting performance insights.
• Exposure to CRM integrations, CRO testing, programmatic advertising, or basic web technologies (HTML, CSS, JavaScript) is advantageous

Benefits:
Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home
• Mon - Fri: 7:00 AM – 4:00 PM PHT(adjustments will be made for daylight saving time)
• HMO with 1 free dependent and medical reimbursements
• Government-mandated benefits
• Work from home allowances
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.

🔗 Learn more about us through our official pages:

Website: https://twoconnect.com.au/

Careers: https://apply.workable.com/twoconnect-careers/

LinkedIn: https://linkedin.com/company/twoconnectau

Facebook: https://www.facebook.com/2woconnect/

Instagram: https://www.instagram.com/twoconnect_/