Senior Paid Media Manager

Position Title: Senior Paid Media Manager (Growth-Focused)

Manager: Executive Director of Marketing

Company:  TrulyFree.com

Salary Range: $130,000 - 150,000

Location:  Remote

Role Overview

We’re looking for a Senior Paid Media Manager who sees paid media not as isolated campaigns—but as a core engine of business growth.

This role is responsible for owning and scaling our paid acquisition strategy across channels, driving profitable growth, and shaping how customers experience our brand from first impression to loyal advocate.

You’ll combine data, creativity, and customer psychology to build campaigns that don’t just convert—but resonate.

If you love turning data into decisions, ideas into revenue, and campaigns into engines… keep reading.

What You’ll Own

1. Growth Strategy & Channel Ownership

Own the paid media strategy across all platforms (Meta, TikTok, Google, YouTube, emerging channels)

Build and continuously refine a full-funnel acquisition system (awareness → consideration → conversion → retention)

Identify and unlock new growth opportunities, channels, and audiences

Balance short-term performance with long-term brand equity

2. Performance & Profitability

Drive profitable customer acquisition at scale (CAC, MER, ROAS, LTV:CAC)

Manage and optimize significant daily ad spend with accountability to revenue targets

Develop testing frameworks that consistently improve performance

Translate data into clear actions that increase efficiency and scale

3. Creative & Messaging Leadership

Partner closely with creative teams to develop high-performing ad concepts

Bring deep understanding of customer psychology, hooks, and offers

Provide clear, actionable feedback on:

Ad angles

Messaging

Creative performance trends

Help shape a creative testing roadmap that fuels growth

4. Data, Insights & Decision-Making

Analyze performance across channels and campaigns to uncover insights

Build reporting that ties media performance to business outcomes

Use data to guide:

Budget allocation

Channel mix

Scaling decisions

Stay ahead of attribution challenges and evolving platform dynamics

5. Team & Cross-Functional Leadership

Collaborate with:

Creative team

Lifecycle/retention marketing

Product & brand teams

Act as a strategic partner to leadership on growth decisions

Potentially mentor or manage junior media buyers or agencies

Who You Are

Growth-Minded: You think in terms of systems, not campaigns

Customer-Obsessed: You deeply understand what makes people buy—and why

Data-Driven: You use data to make decisions, not justify them

Creative Strategist: You know that creative is the biggest lever in performance

Operator: You execute fast, test often, and iterate relentlessly

Owner: You take responsibility for results—not just activity

What You Bring

5+ years in paid media / performance marketing

Proven experience scaling paid channels profitably (ideally $10k–$50k+/day spend)

Deep expertise in:

Meta Ads (required)

TikTok Ads (required)

Google/YouTube (strong plus)

Strong understanding of:

Attribution & tracking

Conversion rate optimization

Offer strategy

Experience in DTC / eCommerce strongly preferred

What Success Looks Like

First 30 Days

Audit current accounts, creative, and performance

Identify immediate inefficiencies and quick wins

First 60 Days

Launch structured testing frameworks

Improve key metrics (CAC, CTR, CVR)

First 90 Days

Present a scalable growth roadmap

Establish a consistent system for creative + media iteration

Why This Role Matters

Paid media is one of the biggest drivers of our growth—and this role sits at the center of it.

Your work will directly impact:

Revenue

Customer acquisition

Brand perception

The pace at which we scale

Final Thought

Anyone can “run ads.”, very few people can:

Build a system

Understand the customer deeply

Make creative that converts

And scale profitably over time

If that’s you—we should talk.