Senior Paid Media Analyst

Role & responsibility 

From a Strategy and Creation perspective, you will: 

Create and set up new paid media campaigns for clients (mostly on Google Ads and Meta). 

Support the PMM/PMPD in the development of the paid media strategy 

Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaign(s) 

Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes 

Keyword & audience research: Think laterally and creatively to produce keywords and identify relevant audiences for campaigns 

Work alongside the Audience & Data Insights Team and use our social listening tools to identify and build an understanding of our clients/prospects target audiences and trends. 

Ad creation: Create compelling ads for clients considering tone and brand 

Analyse and use conversion tracking data to further optimise and develop campaigns 

Prepare analysis for client monthly and quarterly review meetings 

From an Optimisation and Development perspective, you will: 

Ensure basic optimisation practices, i.e. Search Query Reports (SQR's), audience 

/ placement targeting, and Budget Health Checks are being carried out 

A/B Testing: Test ad copy/ formats, match types and landing pages, audiences, placements, analyse results and recommend campaign changes and updates 

Ensure day-to-day operations are aligned with campaign strategies and commercial goals 

Ensure work is prioritised and implemented based on agreed deadlines 

From a Client Interaction perspective, you will: 

Contribute to client weekly calls including updating WIP's/Roadmaps or client logs 

Attend client monthly and quarterly review meetings with Account Managers, supporting presentation with some detailed analysis on performance and/or testing 

Respond to client requests/emails when applicable to your deliverables and priorities 

From a Training & Mentoring perspective, you will: 

Be on hand to answer questions and offer support to the Paid Media Executives on a daily basis 

Deliver training to the overall department across a range of topics in Paid Media and be a go-to person for other departments 

Desired behaviours 

You'll have an innate curiosity and a willingness to share ideas, thoughts, and insights with your team and the business 

You'll be energetic, enthusiastic, determined, and proactive 

A respect for others' point of view 

You'll possess excellent communication skills and work well with different departments across the business 

You'll be data-driven and analytical with a keen eye for attention to detail, especially when employing individual processes and procedures 

Qualification & skills requirements 

Hands on experience with Google Ads and social platforms, with demonstratable expertise managing campaigns across Search, Shopping and Social channels. 

Intermediate Microsoft Excel knowledge and skills 

Previous experience in a similar role (Agency or client-side) 

Self-motivated, results-driven, and analytical individual 

Strong organisation and excellent copywriting skills 

Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine 

A confident and clear communicator, both in person and via other mediums, able to quickly build excellent working relationships with internal and external stakeholders 

Creative and strategic thinking to identify opportunities and challenge the status quo