Senior Paid Ads Specialist
Lago
Posted: February 27, 2026
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Quick Summary
A Senior Paid Ads Specialist is required to develop, manage and scale paid ads across Google Ads, Meta, TikTok, and LinkedIn to drive traffic.
Required Skills
Job Description
Job Title: Senior Paid Ads Specialist
Location: Remote
Schedule: 9am - 5pm EST
Salary: $18 - $25 per hour
Lago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Meta, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, as well as driving traffic through paid media
Responsibilities
• Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-gen focus
• Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team
• Write and test ad copy with AI support and our in-house copywriter
• Continuously test and optimize targeting, creative, copy, budgets, and account structure to reach KPIs and scale campaigns
• Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations
• Implement pixels and conversion tracking in line with best practices
Requirements:
• 3+ years of experience building and optimizing Meta Ads campaigns are mandatory
• 3+ years of experience building and optimizing Google Ads campaigns are mandatory
• 3+ years of experience building campaigns focused on lead generation are mandatory
• Experience with Google Ad Grants, Google Tag Manager, Unbounce or ClickFunnels is highly preferred.
• Basic video-editing skills are highly preferred.
• Analytical orientation and attention to details
• Strategic thinking
• Self-initiative and goal-focus is a must!
Benefits:
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.