Senior National Account Manager- UK

Senior National Account Manager-UK

Department: Retail

Reports to: Head of International. (CCO in the interim)

Location: Initially remote; however, we expect this role to transition into a hybrid model with regular in-office days beginning in 2026.

About Bubble

Bubble Skincare is seeking a dynamic and commercially minded Senior National Account Manager to lead our UK & Ireland retail business — overseeing Boots and future retail partners. This role is pivotal in shaping and executing our retail growth strategy, combining strategic planning with hands-on commercial management.

You’ll leverage your deep understanding of the UK retail landscape to drive sustainable sales growth, build strong retailer partnerships, and deliver flawless in-store and online execution. Reporting directly to the Chief Commercial Officer, you will act as the commercial lead for the region — owning the end-to-end account strategy across assortment, forecasting, marketing, promotions, and retail activation.

Working cross-functionally with operations, retail marketing, education, finance, and creative teams, you will translate global brand strategy into tailored retailer plans that maximize visibility, sell-through, and profitability. This is a unique opportunity to play a key role in shaping Bubble’s continued expansion in the UK & Ireland market.

PRIMARY EVALUATION METRICS: Retail Sales, net sales, retailer P&L, trade/shopper marketing, strategic planning, country management

Roles & Responsibilities

Strategic Planning:

• Extensive understanding of retailer and market nuances to help set overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape.

• Leads the initiative to work with marketing to develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximizes resources between B&M and .com

• Provides guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Works hands on with internal and retailer teams to drive orders and hit net sales targets.

• Collaboration across retail marketing, education, PR, community and creative to create a seamless omni-channel experience.

• Leads weekly sales analysis and feeds to senior leadership team weekly. Provides in depth findings and recommendations for next steps to deliver growth.

• Work with Retail & Category Analysts to analyze retailer and market data (EPOS, Circana, Advantage Card, Boots.com analytics) to identify growth opportunities and category trends.

Relationship Management:

• Act as the main day-to-day contact for the retailer buying, dot com, Ireland, seasonal, marketing, social and supply teams.

• Build strong cross-functional relationships to influence retailer strategies, unlock growth opportunities, and secure premium visibility.

• Lead quarterly joint business planning (JBP) and post-promo reviews with key retail partners.

• Develop and maintain strong relationships with store managers, field teams, and area managers to drive advocacy, visibility, and execution excellence in-store.

• Leverage store-level feedback and insights to shape strategic recommendations and identify incremental opportunities for growth and improvement.

Forecasting & Budgeting:

• Provide plans and forecasts for seasonal stock and sales plans.

• Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high-level monthly re-projections and investment strategies by SKU/category.

• Own annual and rolling monthly forecast process in conjunction with the Chief Commercial Officer.

• Own the full account P&L and manage spend budgets across marketing, promotional, and space fees, in conjunction with the Chief Commercial Officer.

• Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability.

• Review off-remittance deductions, trade terms, and promotional spend with the accounting team.

Business Development:

• Execute the end to end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set up, and NPD forecasting.

• Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.

• Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage.

Marketing & Regional Support:

• Partner with marketing to ensure strong visual presence in stores, in market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximize marketing ROI and targeting efficiencies.

• Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximizing brand and retailer exposure across various touchpoints.

• Act as a key point of contact for the UK PR agency, supporting on product focus strategies in line with retailer activations and knowledge of the UK market landscape.

• Support on ideating and executing UK specific marketing initiatives (ie. events, partnerships)

Leadership & Cross-Functional Influence:

• Act as the commercial lead for the UK & Ireland, guiding cross-functional partners (marketing, education, finance, operations, and creative) to deliver aligned retailer strategies and flawless execution.

• Line manage the Retail & Marketing Coordinator, providing coaching, clear priorities, and structured development to build their commercial, operational, and marketing skillset.

• Oversee and delegate day-to-day administrative, operational, and marketing support tasks to ensure efficient processes and strong execution across retailers.

• Foster a culture of collaboration, agility, and accountability across all teams — both internally and with external partners and agencies.

• Act as a key link between the UK market and the US HQ, championing local market insights and ensuring alignment on strategy, forecasting, and brand priorities.

Who You Are

• 5+ years in Account Management or Category Management (brand or vendor side).

• Experience working directly with Boots is essential.

• Passion in beauty & personal care including the beauty landscape in UK.

• Strong analytical skills and advanced Excel skills (ie Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights.

• Strong presentation skills and ability to present strategy and ideas to key stakeholders.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

• Strong organizational skills and attention to detail.

• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.

• Ability to work independently with global teams that sit outside of market.