Senior Media Planning Specialist

The Klick Group - comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About Our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

The Senior Media Planning Specialist leads digital media planning and campaign execution across multiple channels. This role translates business objectives into channel strategies, KPIs, and measurable media plans. Working closely with clients and cross-functional teams, this individual ensures budget accuracy, performance optimization, and clear, insight-driven reporting.

What You’ll Do

Develop strategic media plans across display, SEM, paid social, and programmatic, with exposure to TV/CTV/OLV where applicable.

Translate client objectives into KPIs, channel allocations, and tactical recommendations in collaboration with Client Services and Strategy teams.

Manage and reconcile media budgets (including campaigns up to $3M+), maintaining pacing accuracy within ±5% using Excel and Prisma where applicable.

Analyze campaign performance using platforms such as DCM and DV, delivering monthly reporting with clear data visualization in Excel and PowerPoint.

Present media plans, optimizations, and performance insights directly to clients and external partners.

Required:

• 3–4+ years of agency media planning experience with ownership of the full campaign lifecycle (briefing, planning, execution, optimization, reporting).
• Hands-on experience across digital channels including display, SEM, paid social, and programmatic.
• Proven ability to build strategic media plans from business objectives through KPIs and present recommendations in client-facing meetings.
• Advanced proficiency in Excel (pivot tables, formulas, budget reconciliation) and PowerPoint with experience producing client-ready reporting.
• Demonstrated experience analyzing campaign data and translating insights into measurable optimization actions using tools such as DCM or DV.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience managing large-scale media budgets ($3M+ annually).
• Familiarity with tools such as Prisma and research platforms including Nielsen, NMI, or Kantar.
• Exposure to pharmaceutical or healthcare marketing campaigns and omni-channel planning.

This posting is for a newly created role at Klick.

The base salary range for this position is between CAD $70,000 - $80,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

Our Commitment to Inclusion

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us. Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.