Senior Media Insights Specialist - Sports & Culture

Are you ready to join Red Bull's Audience Insights Team and take the lead in global media monitoring and analytics across TV, digital, and social platforms?

 

Then this is for you! 

Join our Audience Insights Team in Salzburg, Austria, and manage relationships with external suppliers, oversee daily data operations, and champion best practices in measurement. 

In a nutshell

In this role, you'll drive your professional growth while contributing to the refinement of Red Bull’s evaluation framework. Your work will focus on delivering strategic insights to evaluate brand reputation, performance, and the global impact of the company’s sports and cultural initiatives.

Media Data Accuracy and Earned Media Insights

You’ll ensure the reliable, high-quality supply of earned media data across print, digital, and broadcast channels by maintaining accurate reporting processes. Through regular performance reports and ad hoc analyses, you’ll uncover trends, key drivers, risks, and opportunities, enabling data-driven decisions to optimize media strategies and align with Red Bull’s global objectives.

Media Analytics Platform

This role focuses on refining Red Bull’s media analysis suite, driving global adoption, and training teams on best practices. By aligning teams worldwide, you'll streamline workflows and improve media measurement processes.

Data into Strategic Narratives

As an advocate for earned media data, you will translate complex metrics into clear, compelling narratives that inform decisions and inspire teams to maximize the impact of media and branding initiatives.

5+ years’ experience in media monitoring, sponsorship analysis, or related fields (agency background preferred).

Strong analytical mindset with the ability to structure and interpret data (ETL) into actionable insights.

Proven experience sourcing and evaluating earned media and monitoring data, with expertise in managing external suppliers or outsourced teams.

Familiarity with social media platforms and analytics tools (e.g., Sprinklr, native reporting dashboards).

Basic understanding of Python and motivation to grow technical skills.

Team-player mentality, proactive, adaptable, and curious, with a passion for sports, culture, and data storytelling.

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.509 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.