Senior Media Buyer - Meta Ads (Remote)

About Us

Ovation Law Firm is a fast-growing, consumer-focused law firm committed to delivering exceptional legal services while fostering a high-performance, accountable, and supportive workplace. As we continue to scale nationally, we rely on data-driven marketing and disciplined execution to connect qualified clients with high-quality legal representation.

We operate in a fast-paced, performance-oriented environment where results matter, testing is constant, and accountability is clear.

About the Role

We are seeking a Senior Media Buyer specializing in Meta Ads to own, scale, and optimize high-volume direct-response, lead-generation campaigns across Facebook and Instagram.

This role carries end-to-end responsibility for performance, including strategy, execution, optimization, creative testing direction, and reporting. You will manage significant ad spend, drive consistent lead volume at efficient cost-per-lead targets, and partner closely with creative, operations, and leadership teams to continuously improve results.

This is a hands-on senior role for a proven performance marketer who thrives in a metrics-driven environment and is comfortable owning outcomes.

Key Responsibilities

Meta Campaign Ownership & Strategy

Own the strategy, execution, and scaling of Meta lead-generation and conversion campaigns.

Design and maintain efficient campaign structures, audience strategies, budgets, and placements to maximize volume and efficiency.

Manage and scale significant daily and monthly ad spend while maintaining CPL and lead-quality targets.

Conduct daily performance monitoring and make rapid, data-driven adjustments.

Optimization, Scaling & Performance Control

Continuously optimize bids, budgets, audiences, placements, and creatives to improve efficiency and scale.

Monitor and act on key direct-response metrics including CPA/CPL, CTR, CPC, frequency, and conversion rate.

Identify performance risks early and implement corrective actions.

Lead testing roadmaps to systematically improve results.

Creative Direction & Testing Leadership

Work directly with the creative team to drive structured creative testing across hooks, copy angles, formats (static, video, UGC), and offers.

Translate performance data into clear creative guidance for designers and video editors.

Manage creative rotation and fatigue prevention strategies at scale.

Evaluate creative performance objectively using data, not subjective opinions.

Reporting & Stakeholder Communication

Own daily, weekly, and monthly performance reporting.

Analyze trends, diagnose performance shifts, and clearly communicate insights to leadership.

Provide testing recaps, scaling recommendations, and strategic performance updates.

Continuous Improvement & Market Awareness

Stay current on Meta algorithm changes, ad policy updates, and performance marketing best practices.

Monitor competitor activity using Meta Ad Library and apply learnings to campaign strategy.

Continuously refine systems and workflows to improve speed, efficiency, and scalability.

Qualifications

3+ years of hands-on experience managing Meta Ads in direct-response, lead-generation environments.

Proven experience scaling campaigns while maintaining efficiency and lead quality.

Advanced working knowledge of Meta Ads Manager, campaign structures, audiences, and reporting.

Strong analytical skills with the ability to interpret complex data and act decisively.

High proficiency in Google Sheets or Excel for performance analysis and reporting.

Deep understanding of Meta Pixel, conversion events, UTMs, attribution models, and data integrity.

Strong strategic thinking around hooks, offers, angles, and messaging.

Self-directed, accountable, and comfortable owning performance outcomes.

Experience working remotely and managing priorities independently.

Nice-to-Have / Preferred Qualifications

Experience managing large or multi-account ad portfolios.

Experience with Google Ads, TikTok Ads, or other paid media platforms.

Experience in legal marketing, lead generation, or other regulated advertising environments.

Familiarity with Meta Events Manager or Google Tag Manager.

Requirements

Ability to work independently from a home office with stable, high-speed internet and a quiet, professional workspace.

Must have a laptop or desktop computer with a minimum of 8GB RAM and a Core i5 processor or higher.

Internet speed of at least 10 Mbps.

Availability to work during U.S. business hours (PST).

Willingness to use time-tracking software.

What We Offer

Competitive hourly pay based on skills and experience.

Full-time role (40 hours/week).

100% remote work environment.

6 paid time-off (PTO) days per year.

Opportunity to work closely with leadership in a high-growth, performance-driven organization.

Long-term growth and stability in a senior, high-impact marketing role.