Senior Media Activation Executive (Social)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media and programmatic campaigns across multiple countries via a self-service ad platform (e.g. Meta Business Manager, Google Ads) or demand-side-platform (DSP) for the Google client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, ROAS) and will leverage real-time auction bidding across the ad platforms.

Skills and Experience

Role responsibilities include but are not limited to:

• Directly supports 2-4 markets for Google DSM (Devices & Services Marketing).

• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting.

• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)

• Consistently delivers on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)

• Meets campaign objectives by EOQ (KPIs, 98% Pacing), and/or flags potential pacing issues in a timely manner

• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.

• Growing knowledge of tactical essentials including but not limited to inventory and data sources

• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.

• Growing knowledge of adjacent and/or connected disciplines including Planning, Data Strategy, Analytics and AdOps

• Growing knowledge of the channels/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on

• Growing grasp of overall campaign lifecycle and the role social/programmatic plays within it

• Communicates planning successes, failures, and escalations to line manager in a timely manner

• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

Required

• High attention to detail, and excellent organizational skills

• Highly developed interpersonal and relationship management skills

• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed

• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)

• Demonstrable interest in social/programmatic/ad/mar-tech

• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Previous experience working on social media ads or programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)

• Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, Google Ads) or enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)

• Google stack experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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