Senior Marketing Technology Operations Manager

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Cohere is seeking an exceptional Senior Marketing Technology Operations Manager to drive performance for the company at large by optimizing marketing systems and enhancing insights with data. In this pivotal role, you will be key in ensuring that our marketing operations and efforts are efficient, scalable, and measurable.

As the lead systems design architect, you will serve as an essential bridge between our Marketing, Sales, Operations, Product, Legal, and the broader GTM organization. You'll ensure seamless communication and alignment of strategies, leveraging your expertise to enhance our operations from overseeing our suite of marketing tools, systematizing our data-driven insights, automating workflows and reporting on results for senior stakeholders. This role offers the unique opportunity to make a significant impact on our company's growth trajectory, utilizing both your strategic vision and hands-on execution skills in a dynamic, fast-paced environment.

Role & Responsibilities:

- Lead end-to-end MarTech implementations, upgrades, and integrations, ensuring alignment with business goals and GTM strategies.

- Drive digital transformation initiatives and roadmaps to modernize marketing operations, improve data integrity, and enhance cross-team collaboration.

- Develop and maintain system and data governance frameworks, drive data activation and transparency across GTM initiatives.

- Evaluate emerging technologies and tools to future-proof the MarTech stack in a rapidly evolving SaaS and AI landscape.

- Collaborate with Sales Ops to maintain seamless data flow between marketing and sales systems, enabling closed-loop reporting.

- Partner with marketing, sales, product, legal, and IT teams to align technology solutions with business needs and customer journeys.

- Develop training programs and documentation to empower teams on MarTech tools, processes, and best practices.

Qualifications:

- 8+ years of experience in MarTech/GTM technology product management, with a focus on transformation and scaling in B2B/B2B2C environments.

- Deep expertise with Marketo and Salesforce, including hands-on experience in connected ecosystems (e.g., CRM integrations, analytics platforms, ABM tools).

- Proven ability to lead complex MarTech projects, from strategy to execution, in high-growth SaaS or AI-driven organizations.

- Strong understanding of lead-to-revenue processes, marketing automation, and data governance.

- Proven experience designing and implementing Consent and Preference Center Management systems, with a strong understanding of GDPR, CCPA, and global data privacy regulations.

- Excellent stakeholder management, communication, and change management skills.

- Bachelor’s degree in Marketing, Business, Technology, or a related field; advanced degrees or certifications (e.g., Marketo Solutions Architect, Salesforce Admin) preferred.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)