Senior Marketing Specialist (Reporting & Analytics)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We're looking for a Data-led Senior Marketing Specialist to drive JAPAC performance insights. Turn complex datasets into clear growth stories, own QBR reporting, SEO health & Salesforce analytics, and unlock actionable recommendations across markets to optimise digital performance.

Role:

• Lead the monthly and quarterly data consolidation for website, content syndication, search (SEO/LLM/SEM), email, and paid social across five key regions.
• Perform deep-dive troubleshooting analysis within Salesforce on an ad-hoc basis to identify and resolve performance discrepancies.
• Utilise ContentSquare to report on web friction, providing strategic recommendations to Digital Marketing Managers (DMMs) to improve user journeys.
• Manage the tracking and reporting of new landing pages, maintaining a robust system for go-live dates and historical performance tracking.
• Conduct AEO and LLM prompt research every quarter to inform content recommendations and regional newsletters.
• Partner with web producers to QA and review regional pages in Workfront, ensuring they meet rigorous standards before deployment.
• Oversee SEO site health by auditing metadata, titles, H1S, and tags to ensure they follow standard global taxonomy.
• Manage the on-demand webinar hub, overseeing uploads and monitoring effectiveness to drive lead engagement.
• Identify and resolve technical SEO issues, including broken links, redirects, and blank pages, to ensure site consistency.

You:

• BA/BS degree or equivalent experience
• 5+ years of experience in marketing analytics, digital reporting, or performance marketing, ideally within a B2B technology environment.
• High proficiency in Salesforce and web analytics tools (e.g., ContentSquare, Google Analytics) with a "data-first" mindset.
• Strong technical understanding of SEO principles, taxonomy, and site health (links, redirects, and schema).
• Experienced in managing regional reporting across diverse JAPAC markets (experience with Japan or Korea markets is a plus).
• Highly organised with the ability to manage the heavy reporting lift of QBR seasons while handling ad-hoc troubleshooting.
• Expert in Google Workspace (Sheets/Slides) for data visualisation and executive-level reporting.
• Exceptional verbal and written English communication skills; ability to use translation tools to support SEO efforts in non-English markets.

Contract Type: 12 months Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.