Senior Marketing Specialist (In-store and Retail)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

We are looking for a Retail Marketing Specialist who is a retail execution expert capable of managing large-scale Point-of-Sale (POS) deployments across diverse tiers, from national retail chains to independent local dealers. You excel at translating global brand strategies into high-impact local GTM executions, creating immersive retail environments that educate customers on complex technology like AI and advanced camera features. As a strategic partner to distributors and business management teams, you combine operational rigor with analytical insight, using customer research to measure ROI and refine the offline retail journey.

Role:

• Retail Execution: Execute in-store retail Point-of-Sale (POS) deployments across top, mid, and small-tier consumer electronic retail chains, independent stores, and retail distributors in India.
• Campaign Management: Launch and manage customer-facing retail campaigns and experiences designed to drive sales and brand awareness.
• Go-to-Market (GTM): Implement GTM strategies for new product launches and feature updates specifically tailored for the offline retail environment.
• Education & Experience: Establish channel experience and user education as core pillars of the offline strategy; own and drive education metrics while scaling local tools in partnership with global and regional stakeholders.
• Strategy & Measurement: Develop robust methods to track the effectiveness of retail initiatives through performance measurement and customer research.
• Stakeholder Management: Act as the primary point of contact for in-store marketing activities, collaborating closely with Partner Business Management (PBM) teams and marketing stakeholders across India and APAC.
• Industry Expertise: Extensive experience in the India consumer electronics retail landscape, with a deep understanding of POS deployments and distributor networks.
• Operational Excellence: Proven ability to manage large-scale retail rollouts and campaign executions within tight GTM windows.
• Strategic Measurement: Proficiency in using data and customer insights to evaluate retail strategy and ROI.
• Cross-Functional Leadership: Strong communication skills with the ability to navigate complex stakeholder environments across local and regional teams.

You:

• BA/BS degree or equivalent experience
• 8+ years of experience in retail marketing, with specific knowledge of the technology/OEM industry,, direct experience in POS execution and channel marketing within Consumer Electronics or FMCG.
• Proven track record in media agency management and overseeing large-scale marketing budgets.
• Industry Expertise: Deep knowledge of the Indian smartphone market and premium segment consumer behavior.
• GTM & Scale: Direct experience executing Go-To-Market strategies for high-profile hardware launches and end-to-end large-scale marketing programs.
• Analytical Rigor: Proficiency in developing measurement frameworks to track ROI and retail marketing effectiveness via customer research.
• Training & Education: Experience building "education pillars" to train retail staff and simplify complex product features (e.g., AI/Camera tech) for consumers.
• Stakeholder Management: Ability to act as the primary lead for external partners, distributors, and internal cross-functional teams in a matrixed environment.
• Global Collaboration: Skill in translating global brand guidelines into culturally relevant local executions.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.