Senior Marketing Specialist (CRM Technical Producer)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

We are looking for a CRM Technical Producer who is a data-driven specialist at the intersection of CRM technology and hardware marketing. An expert at utilizing internal data tools to build precise audience targeting lists and sophisticated workflows for major APAC product launches and promotional campaigns. With a functional grasp of HTML and SQL, you translate complex data signals into personalized customer journeys across the entire lifecycle. A proactive problem-solver who can navigate a fast-paced environment, managing cross-functional stakeholders—from engineering to product marketing—to deliver high-impact, data-backed insights with limited oversight.

This role requires you to work in an APAC-friendly time zone, starting at 5:30 a.m. IST.

Role:

• Audience Segmentation: Utilize internal data and audience-building tools to create precise targeting lists for major APAC promotional campaigns and new product launches.
• Data Analysis: Accurately identify and build data audience lists for each campaign based on established data signals and campaign objectives.
• Quality Assurance: Conduct rigorous QA on all audience lists to ensure complete coverage of intended segments and adherence to workflow standards.
• Technical Troubleshooting: Partner with Global CRM Engineering and Product Management (PM) teams to identify and resolve data bugs or technical issues during the building process.
• Deployment Support: Manage the final export of audience data to support the end-to-end email development and deployment cycle.
• Technical Proficiency: Strong experience working with internal CRM tools, database management, or audience-building platforms.
• Attention to Detail: Proven ability to perform Quality Assurance (QA) and troubleshoot complex data workflows accurately.
• Collaborative Mindset: Experience working alongside engineering and product teams to resolve technical blockers.
• Data-Driven Execution: Ability to interpret data signals to drive marketing segmentation and campaign effectiveness.

You:

• BA/BS degree or equivalent experience
• 5+ years of technical experience focused on audience building, complex workflow setup, and email development.
• Extensive knowledge of email marketing best practices and deliverability standards.
• Proficiency in basic HTML, specifically for managing Build-Your-Own-Data (BYOD) sets.
• Strong understanding of data signals and their application in cross-channel audience segmentation.
• Project Management: Highly organized with a proven ability to execute high-quality work and meet tight deadlines in a fast-paced environment.
• Technical Execution: Meticulous attention to detail in data management and workflow configuration.
• Collaboration: Exceptional interpersonal skills with a track record of successfully partnering with cross-functional teams.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.