Senior Marketing Segmentation Analyst

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

The Senior Marketing Segmentation Analyst is responsible for developing and optimizing Integrated Marketing’s audience segmentation strategy to drive revenue growth, ABM effectiveness, and marketing efficiency. You will go beyond list building and serve as a strategic partner to Integrated Marketing, Sales, and Analytics teams.

You will lead segmentation strategy, vertical and persona performance analysis, and AI-enabled reporting to improve targeting precision, data quality, and campaign ROI.

Core responsibilities:

• Own Outbound segmentation strategy leveraging intent, buyer stage, and predictive signals
• Develop prioritization and exclusion frameworks to improve targeting efficiency and reduce overcommunication
• Regularly analyze Persona, Vertical, and segment performance; deliver actionable insights and dashboards
• Lead AI-enabled ABM reporting using 6sense segmentation data and integrated campaign performance metrics
• Identify and refine Ideal Customer Profiles (ICPs) and behavior-based targeting strategies
• Conduct ongoing segment health checks and optimize based on engagement and revenue impact
• Improve contact quality and data integrity, including job title normalization in partnership with the Global Marketing Automation team
• Collaborate cross-functionally with Marketing, Sales Excellence, Demand Gen, ABM, Analytics and Operations teams
• Support high-priority list builds and strategic targeting initiatives

 

 

• 4+ years in B2B marketing, segmentation, or marketing operations
• Hands-on experience with a CRM (preferably Salesforce) and a MAP (Preferably Eloqua)
• Detail-oriented with a strong focus on data integrity
• Ability to manage multiple stakeholders and shifting priorities
• Strong presentation and communication skills

Preferred Qualifications:

• Exposure to AI-enabled marketing tools or predictive analytics
• Experience leading data normalization or governance initiatives

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.