Senior Marketing Manager - Product Marketing & Automation Strategy

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Are you a marketing professional who loves turning complex technology into a great story and automated customer journeys?

At YAPEAL, we haven’t just entered the market; we’ve redefined Embedded Finance. Recently recognized by BILANZ as the country's most innovative financial SME, we were the first fintech to secure our own FINMA license. The foundation is built. Now, we are scaling through our B2B2X model.

At YAPEAL, we're on the lookout for a Senior Marketing Manager to be the strategic lead in our market expansion. You will define not just what we say, but how we bring it to market at scale.

Curious to learn more? Explore the role and join us in redefining the future of finance!

About The Role::
As our Senior Marketing Manager, you are the architect of our market presence. Your mission is to translate our complex card and financial technology into crystal-clear positioning that resonates with professional clients.

You take full responsibility for designing and conceptualizing fully automated customer journeys for defined market segments (e.g., SMEs). Your goal is to build a "digital sales machine" that qualifies and converts leads without manual intervention, ensuring YAPEAL’s growth is driven by smart technology and scalable marketing architecture.

Expect a Day Full of::
• Positioning & Core Story: Defining the narrative and answering why YAPEAL's tech stack is superior to the competition. You shape this into technically profound and compelling sales arguments.

• Automated Journey Architecture: Developing strategies to handle specific customer segments largely through automation. You design the logic for complex nurturing tracks (If-Then scenarios) and ensure a seamless integration between marketing and our tech stack.

• Content Strategy & Authority: Planning high-level content (whitepapers, technical use cases) that secures our thought leadership in fintech infrastructure and serves as "fuel" for your automated campaigns.

• Strategic Website Ownership: Taking responsibility for the structure and content of the website. You strategically decide which information goes where to draw visitors into the automated funnel.

Who We’re Looking For::
Below you'll see our skill wish list. Don't worry if you don't check every box. We’re not about perfectionism from the get-go, but rather willingness to grow. As a start-up we are growing and learning ourselves, so let's grow together.

• Fintech & Tech DNA: A deep understanding of B2B fintech (Card Schemes, API business). You understand the underlying architecture and can communicate with tech teams as an equal.

• Marketing-Tech Expertise: You are more of a "Marketing Engineer" than a pure "Creative". You understand database structures, API connections (conceptually), and how to strategically set up marketing automation.

• Strategic Vision: You think in scalable processes with the goal of identifying segments that can be won through technology rather than manpower.

• Excellent Writing Skills: Your texts in German and English are precise, technically sound, and free of marketing buzzwords.

Why Join YAPEAL?:
At YAPEAL, we’re on a mission to transform the future of finance, and we’re looking for visionaries like you to join our journey. Here’s why YAPEAL is maybe your place to be:

A Culture of Innovation and Flexibility
Be part of a collaborative, forward-thinking team that values creativity, flexibility, and customer success. At YAPEAL, every idea matters, and every voice counts. We give our people all the flexibility they need to thrive and succeed.

Unmatched Growth Opportunities
As an expanding company, your contribution will directly shape our success and market presence. This is your chance to grow with us and make a tangible impact on the future of finance.

If this sounds like the challenge you’ve been waiting for, we’d love to hear from you.