Senior Marketing Manager (m/w/d)

Pmx

Ludwigsburg permanent

Posted: April 9, 2026

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Quick Summary

A Senior Marketing Manager is responsible for developing and executing sales pitches, positioning, and marketing automation campaigns across various channels, ensuring alignment with defined target audiences and goals.

Required Skills

Marketing Use Cases Positioning Email Marketing Marketing Automation Marketing Campaigns KPI Monitoring Organizing Events Websites German Sales-Pitches Landingpages

Job Description

Deine Aufgaben:
• Erstellung und Weiterentwicklung von Sales-Pitches und Use Cases
• Entwicklung und Schärfung von Positionierung für definierte Zielgruppen
• Umsetzung von E-Mail-Marketing und Marketing-Automation-Prozessen
• Planung, Steuerung und Optimierung von Marketingkampagnen über verschiedene Kanäle
• Durchführung von KPI-Monitoring und Performance-Marketing-Maßnahmen
• Konzeption und Durchführung von digitalen Events, Webinaren und Veranstaltungen
• Pflege und Weiterentwicklung von Websites, Landingpages und Marketingmaterialien

Dein Profil:
• Abgeschlossene Ausbildung oder Studium im Bereich Wirtschaft, Marketing oder vergleichbar
• Mehrjährige Erfahrung im Marketing, idealerweise im B2B-Umfeld
• Erfahrung in Positionierung, Storytelling und zielgruppengerechter Kommunikation
• Erfahrung in der Planung und Umsetzung von Events und Webinaren
• Gute Deutsch- und Englischkenntnisse

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