Senior Marketing Manager - Demand Generation

What We Do

At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.

What It’s Like to Work at GoGuardian

We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians.

The Role

We’re looking for a Senior Manager, Demand Generation to lead GoGuardian’s strategy to accelerate and convert demand across all segments and channels. This leader will develop integrated marketing programs that align with sales priorities, build qualified pipeline, and drive measurable revenue impact. A highly strategic and data-driven marketer, this leader will oversee campaign planning, execution, and optimization across digital, events, and field channels — ensuring GoGuardian’s go-to-market efforts are cohesive, customer-centric, and performance-focused.

What You'll Do

• Build and execute an integrated, multi-channel campaign strategy to generate qualified leads and drive pipeline growth.

• Quarterback campaign execution and ensure alignment across web, digital, content, events, and field marketing initiatives.

• Define and report on key KPIs including MQL-to-SQL conversion, pipeline contribution, and ROI.

• Drive a culture of experimentation through rapid testing, campaign performance analysis, and agile adjustments.

• Partner with our Events and Field teams to create targeted campaigns in key states and breakthrough event experiences that drive growth.

• Partner with Marketing Operations to ensure accurate data, lead routing, and attribution.

• Collaborate closely with Sales to align on pipeline goals, coverage, and campaign performance.

• Support sales teams with campaign-ready assets, messaging, and email cadences for effective follow-up.

• Champion innovation, bringing new ideas and best practices for modern demand generation.

Who You Are

• 7-9 years of experience leading B2B demand generation, with proven success driving pipeline and revenue growth

• Deep expertise in integrated campaign development, events and field marketing, ABM, and performance measurement

• Strong partnership skills with Sales, including experience building joint go-to-market programs

• Analytical mindset with ability to translate data into actionable insights

• Bias for action and a willingness to be hands-on with execution

• Experience managing budgets and complex campaign portfolios

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, etc)

• Edtech industry experience preferred but not required

• Eager to take initiative in a fast-paced, ever-changing, dynamic environment

• Fueled by the opportunity to truly impact the education landscape

• Something else? Tell us! We want to learn more about you…

What We Offer

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.

• Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.

• A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and mor

Plus the intangible:

• A varied and challenging role in an innovative, global company.

• Supportive, driven colleagues who have your back and share your passion.

The typical base salary range for this position is $150,000 - $170,000 per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.

Please share this with your friends or co-workers who may be interested in working at GoGuardian! We have multiple openings and are always looking for talented people.

Please share this with your friends or co-workers who may be interested in working at GoGuardian! We have multiple openings and are always looking for talented people.

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.

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