Senior Marketing Manager

ZainCash

Beirut, Beirut Governorate, Lebanon permanent

Posted: December 28, 2025

Job Description

About ZainCash

ZainCash Iraq is a leading mobile wallet in Iraq and recognized as Forbes top Fintech company of 2023 and 2024 as well as GSMA’s Best Mobile Innovation Supporting Humanitarian Situations. The company offers a range of consumer and business services including local and international money transfer, bill payments, companion payment cards, payroll, aid disbursement, and more. For more information, please visit www.zaincash.iq.

Responsibilities

• Develop and execute a holistic marketing strategy that balances Brand Awareness (Marcom) with Performance Marketing (Growth).
• Lead the execution of user acquisition (UA) campaigns, focusing on lowering Customer Acquisition Cost (CAC) while increasing ROI.
• Oversee the marketing budget, ensuring funds are allocated efficiently across digital and traditional channels based on attribution data.
• Champion the use of tools like Adjust to track campaign sources, attribute installs correctly, & Oversee Customer Engagement campaigns using tools to drive retention and reduce churn.
• Manage and mentor a diverse team, including the Marcom Manager, Graphic Designers, and Marketing Supervisors.
• Lead and Implement specialized CVM (Customer Value Management) journeys.
• Align with Product and Sales teams to ensure marketing campaigns support new feature launches and merchant network expansion.
• Maintain brand consistency and communication across all channels (In-app, Podcast, Social, PR, and Offline).
• Conduct competitor analysis and market research to stay ahead of Fintech trends in Iraq and the region.

Requirements:
• Experience:
5+ years of Marketing experience.
At least 2 years as a Marketing Manager.
• Education:
Bachelor’s degree.
MBA is a plus.

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.