Senior Marketing Manager (B2B)

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.

And we’re a long way from done!

THE ROLE

We’re looking for a commercially-minded and strategically-savvy Senior B2B Marketing Manager to join our high-performing team. You’ll play a key role in shaping and delivering Carwow’s B2B marketing strategy across the UK, Germany and Spain, ensuring our partners clearly understand the value Carwow delivers across our partner product suite: stock sourcing, new and used car advertising, brand and media solutions.

You’ll own multi-channel campaign strategy, go-to-market launches, lead generation; all underpinned by clear messaging, data-driven insight, and a growth mindset.

KEY RESPONSIBILITIES

• Define and lead the partner marketing strategy, aligned with business units and growth objectives.

• Collaborate with marketing, product and commercial teams to develop and execute the annual B2B marketing plan across core propositions and markets.

• Plan and execute full-funnel campaigns across owned and earned channels (LinkedIn, email, PR, webinars, in-product, and partner co-marketing).

• Own and deliver our industry facing brand events

• Develop audience-first campaign strategies based on growth priorities, market insight and performance data.

• Lead go-to-market planning for product launches and commercial campaigns, ensuring alignment across commercial, product and marketing teams.

• Partner with commercial operations and CRM teams to support upsell, cross-sell, pipeline acceleration and nurture journeys.

• Work with analytics and commercial teams to measure and optimise campaign impact.

• Line manage and develop the Senior B2B Marketing Executive.

KEY REQUIREMENTS

• Has 5+ years of experience in B2B marketing, ideally in a tech, SaaS, marketplace or automotive environment.

• Is a clear, strategic thinker with a strong grasp of audience segmentation, messaging and positioning.

• Has end-to-end campaign experience from planning and creative briefing to performance analysis and optimisation.

• Understands how to balance brand-building with pipeline generation.

• Has excellent communication skills and experience working closely with commercial and product teams.

• Is data-literate, comfortable with performance metrics, and driven by impact.

• Brings a proactive, get-things-done attitude in a fast-moving, scale-up environment.

• Is confident in managing stakeholders and cross-functional projects.

BONUS POINTS

• Experience in automotive, marketplaces or multi-market businesses.

• Knowledge of Salesforce, Iterable, Typeform, Amplitude or other martech tools.

• Exposure to PR, investor relations or event marketing as part of a B2B mix.

INTERVIEW PROCESS

• Introductory call with our Talent team

• Hiring Manager Interview

• Task / Case study Interview

• Values Interview with key senior stakeholders

WHAT’S IN IT FOR YOU

• Competitive comp package

• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!

• Employee-friendly share options

• Pension scheme via Royal London - up to 5% company contribution

• Vitality private healthcare insurance

• Life Assurance - 4x annual salary

• Monthly coaching sessions with Spill - our mental wellbeing partner

• Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

• Bubble childcare support and discounted nanny fees for little ones

• 'Work from abroad for a month' annual scheme

• Generous learning and development budget

• £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.