Senior Marketing Lead (Partnerships & Field Activation)

Senior Marketing Lead (Partnerships & Field Activation)

About Us

Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.

Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/

About the role

As our Partnerships & Field Activation Lead, you will be the strategic owner and primary engine behind one of our most high-profile and complex sports partnerships in the US. This role is critical to our expansion because you will transform a large-scale contractual agreement into a world-class brand experience. Your goal is to navigate a highly demanding partner environment to ensure 100% value extraction, protecting our investment while delivering seamless, premium activations that drive fan engagement and business growth.

You'll be responsible for

• End-to-End Partnership Ownership: Serving as the lead for a top-tier, high-complexity sports partnership, managing a relationship characterized by high pressure and frequent pivots with extreme emotional intelligence.

• Strategic Value Extraction: Analyzing contractual entitlements to ensure every right is leveraged, while proactively identifying and negotiating "make-goods" and new opportunities that go beyond the initial agreement.

• Leading Through Partners: Managing and holding third-party agencies accountable for the physical execution of fan zones, hospitality, and stadium build-outs, ensuring they meet our "premium" standards.

• Operational Excellence on Event Days: Overseeing the minute-by-minute "Run-of-Show" during matches and activations, ensuring brand integration is flawless across both physical and digital touchpoints.

• Cross-functional Diplomacy: Acting as the bridge between the external partner and internal teams (Legal, Brand, Compliance), ensuring complex activations are approved and executed without friction.

• Impact Mapping: Defining and tracking KPIs for each project—from social engagement to on-site participation—and translating these into strategic reports for senior leadership.

We are looking for a person who has

• Senior Partnership & Sponsorship Experience: 8+ years managing high-stakes brand partnerships, ideally within major sports leagues or large-scale entertainment, with a proven track record of managing complex contractual rights.

• Advanced Stakeholder Management: Experience navigating "tough" professional relationships and delivering results in environments where you face constant pushback, requiring high resilience and professional maturity.

• Hybrid Strategic/Tactical Mindset: A background in leading both the long-term strategic roadmap and the hands-on, tactical "boots on the ground" execution during live events.

• Agency Leadership Expertise: Proven experience selecting and managing creative or production agencies to deliver high-quality physical activations, ensuring they stay on brief, on time, and on budget.

• Project Management Discipline: Ability to juggle multiple moving pieces (content shoots, VIP hospitality, signage, and stadium logistics) simultaneously without losing attention to detail.

• Local Market Fluency (Plus): Strong understanding of the local South Florida event production ecosystem and a willingness to be on-site regularly.

Location for this opportunity

• Miami, United States

Our Benefits

• Opportunity of earning equity at Nu

• Medical Insurance

• Dental and Vision Insurance

• Life Insurance and AD&D

• Extended maternity and paternity leaves

• Nucleo - Our learning platform of courses

• NuLanguage - Our language learning program

• NuCare - Our mental health and wellness assistance program

• 401K

• Saving Plans - Health Saving Account and Flexible Spending Account

• Work-from-home Allowance

• Relocation Assistance Package, if applicable.

Work Model for this Role

• Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/

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