Senior Marketing Lead - Group B2C & Leadership Events (12-month Parental Cover)

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Role Overview

We are looking for an experienced Senior Marketing Lead to cover parental leave within FT Live’s B2C & Leadership Events portfolio. This role is responsible for leading the marketing strategy, execution, and performance of our flagship consumer, luxury, sport, entertainment and leadership events.

The successful candidate will ensure the marketing team delivers against business objectives, maintains high campaign performance, and continues to develop both individually and collectively. This is a hands-on leadership role requiring critical thinking, collaboration, and very strong team and partner management skills. In addition to overseeing the broader portfolio, the role will also involve leading and accomplishing a number of marketing campaigns directly, ensuring continued hands-on delivery and alignment with portfolio standards.

Key Responsibilities

Portfolio Leadership

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Lead the marketing strategy and execution for FT Live’s B2C, luxury, sport, entertainment and leadership events, ensuring delivery against commercial and delegate revenue, registrations, engagement, and brand objectives.

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Drive performance through data-led decision-making and ensure activity aligns with business goals.

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Oversee campaign planning, budget and spend management, and performance reporting across the portfolio.

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Ensure each event has a clear marketing plan and measurable targets in place within four weeks of kick-off.

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Proactively identify risks or underperformance and put forward corrective actions.

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Identify and develop new ticket and/or revenue streams, demonstrating the ability to recognize opportunities for growing commercial opportunities and revenue

FTWeekend Festivals

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Establish and maintain a strong, collaborative relationship with the Editorial team and project team, ensuring seamless coordination for both the New York launch and the continued growth of the London edition.

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Partner with editorial, subscription teams, audience engagement, commercial and customer service teams to ensure the commercial and editorial success of both events.

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Support communications, brand positioning, and creative execution that reflect FT’s premium brand values.

Team Leadership

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Manage, support, and empower a team of three marketing professionals, ensuring delivery of portfolio goals while fostering personal development and engagement.

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Provide coaching, mentorship, and feedback to ensure individual growth and high team performance.

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Ensure prioritisation supports business priorities and smooth execution of all campaigns.

Cross-Functional Collaboration

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Work closely with the Head of Marketing Operations & Planning, the wider FT Live marketing leadership, and cross-functional teams (Content, CRG, FT Professional, Operations) to align on shared objectives.

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Encourage collaboration across teams to optimise the use of FT channels, subscriber data, and audience insights.

Reporting & Commercial Performance

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Manage budgets and regularly report on return on investment, registration performance, and paid delegate conversions.

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Ensure marketing results are supervised, analysed, and used to advise ongoing strategy.

Required Skills and Experience

• 7+ years in marketing, ideally in events/media, with at least 2 years in a leadership role.

• Proven record of delivering coordinated campaigns that drive audience and revenue.

• Skilled in partner management and cross-functional collaboration.

• Strong analytical, organisational and project management capabilities.

• Familiarity with CRM, registration and customer data tools.

• Experience working with editorial/media teams is a plus.

Desirable

• Experience in commercial marketing strategy for large-scale or premium events.

• Ability to identify new revenue streams or audience growth opportunities.

What’s in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [email protected] and a member of our team will be happy to help.

Further Information

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Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact [email protected].

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