Senior Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1500000 (ie INR 7-15 LPA)

Min Experience: 2 years

Location: Pune

JobType: full-time

We are looking for a data-driven and growth-focused Senior Marketing Executive – Performance & Retention to drive user acquisition, engagement, and lifecycle growth for a fast-growing B2C/D2C mobile application. This role is ideal for someone who combines strong retention marketing expertise with hands-on experience in lifecycle automation, funnel optimization, and performance marketing.

As a key member of the growth team, you will own the complete user lifecycle journey — from acquisition and onboarding to engagement, retention, and reactivation. The role requires strong expertise in CleverTap and customer engagement platforms to build automated journeys, personalized communication flows, and retention-focused campaigns that improve user engagement and repeat conversions.

You will work closely with product, analytics, and marketing teams to optimize user funnels, improve retention metrics, and maximize customer lifetime value through data-backed experimentation and lifecycle strategies.

Requirements:
Key Responsibilities

• Own end-to-end lifecycle marketing and user retention strategies for the mobile application.
• Build and optimize automated user journeys for onboarding, activation, engagement, retention, and win-back campaigns.
• Design and manage personalized campaigns across push notifications, in-app messaging, email, SMS, and WhatsApp.
• Create advanced user segmentation, cohort analysis, and behavioral targeting strategies using CleverTap and analytics tools.
• Improve key growth metrics including D1, D7, D30 retention, DAU/MAU, repeat usage, and customer lifetime value.
• Map and optimize the complete user funnel from install to conversion and long-term retention.
• Identify user drop-offs and implement behavioral triggers, automation flows, and re-engagement strategies.
• Run continuous A/B testing for messaging, timing, creatives, and engagement channels.
• Manage and optimize user acquisition campaigns across Google Ads and Meta Ads platforms.
• Focus on acquiring high-quality users aligned with retention goals and long-term ROAS performance.
• Analyze campaign performance using tools such as Firebase, GA4, AppsFlyer, Mixpanel, or similar analytics platforms.
• Define and track key events, conversion metrics, and funnel performance indicators.
• Collaborate with product and analytics teams to improve engagement, activation, and conversion outcomes.
• Continuously experiment with lifecycle strategies, automation workflows, and communication channels to improve growth performance.

What Makes You a Great Fit

• Strong hands-on experience with CleverTap including campaigns, journeys, automation, segmentation, and retention workflows.
• Experience working with B2C or D2C mobile applications.
• Strong understanding of user lifecycle management, retention strategies, and engagement marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong analytical mindset with the ability to interpret data and optimize growth funnels.
• Experience with Firebase, GA4, AppsFlyer, Mixpanel, or similar analytics platforms.
• Ability to independently build, execute, and optimize retention and performance marketing campaigns.
• Strong understanding of funnel optimization, event-based automation, and user behavior analysis.
• Experience with experimentation frameworks and A/B testing methodologies.
• Knowledge of high-frequency consumer apps, fintech, mobility, ecommerce, or similar digital products is an advantage.
• Understanding of Tier 2 and Tier 3 audience behavior and vernacular communication strategies is a plus.
• Strong ownership mindset with the ability to work in fast-paced growth environments.