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Senior Marketing Coordinator

Pavago

Colombia Remote permanent

Posted: May 7, 2026

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Quick Summary

This role requires a highly organized and execution-focused Senior Marketing Coordinator to support marketing operations, executive coordination, content management, CRM workflows, and day-to-day business execution.

Required Skills

Job Description

Senior Marketing Coordinator

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-focused Senior Marketing Coordinator to support marketing operations, executive coordination, content management, CRM workflows, and day-to-day business execution.

This is a fast-paced, hands-on role for someone who thrives in entrepreneurial environments, enjoys keeping systems organized, and takes ownership of making sure things get done accurately and on time.

You’ll work directly with leadership while supporting social media execution, GoHighLevel workflows, content coordination, lead generation support, and operational administration across multiple moving parts.

This is not a high-level marketing strategy role. Success in this position comes from strong execution, organization, follow-through, communication, and attention to detail.

If you enjoy marketing operations, content coordination, CRM management, executive support, and helping businesses run smoothly behind the scenes — this role is for you.

What You’ll Own

Executive & Operational Coordination

• Support day-to-day executive operations, scheduling, and administrative coordination
• Manage calendars, communication workflows, and task follow-through
• Maintain organized project tracking sheets and operational systems
• Proactively identify workflow gaps, bottlenecks, or missed follow-ups
• Help leadership stay organized, prioritized, and execution-focused

Marketing Execution & Social Media Management

• Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community platforms
• Manage social media engagement, direct messages, comments, and audience interaction
• Track engagement metrics and maintain organized reporting dashboards
• Support advertising campaign setup and marketing execution for events or programs
• Maintain brand consistency across all content and communication channels

Content Creation & Program Coordination

• Edit and produce short-form videos, graphics, and branded content assets
• Organize and format program materials including guides, scripts, worksheets, and digital resources
• Support webinar, program, or membership coordination as needed
• Ensure content assets remain organized, updated, and easy to access

Email Marketing & CRM Management

• Build and manage email workflows using GoHighLevel or similar CRM platforms
• Execute outreach campaigns, nurture sequences, and participant follow-ups
• Maintain clean CRM records, pipeline tracking, and lead organization
• Ensure no lead, participant, or customer communication falls through the cracks

Research, Lead Generation & Digital Support

• Conduct research to build Ideal Client Profiles (ICPs) and prospect lists
• Support outbound lead generation and outreach initiatives
• Assist with minor website updates, account setup tasks, and platform coordination
• Compile reports and insights to support leadership decision-making

Communication & Administrative Support

• Maintain professional written communication across email, Slack, and client interactions
• Manage inbox organization and prioritize urgent communication appropriately
• Keep shared folders, documentation, and digital systems structured and organized

Must-Have Experience & Skills

• Experience in executive assistance, marketing coordination, operations support, or digital marketing support roles
• Experience supporting founders, coaches, consultants, or entrepreneurial businesses preferred
• Strong proficiency in Google Workspace (Docs, Sheets, Drive, Calendar)
• Experience using GoHighLevel or similar CRM/marketing automation platforms
• Proficiency with Canva and video editing tools (Veed, OpusClips, CapCut, or similar)
• Strong understanding of LinkedIn, Facebook, and Instagram management
• Excellent written English communication skills with strong attention to detail
• Highly organized with strong multitasking and execution ability
• Self-motivated and capable of working independently in remote environments
• Strong follow-through and operational discipline

Nice to Have

• Experience with lead generation or outbound prospect research
• Familiarity with webinar, coaching, or membership-based businesses
• Experience with project management tools such as ClickUp, Asana, or Trello
• Basic understanding of paid advertising and campaign coordination
• Experience supporting personal brands or founder-led businesses

What Makes You a Great Fit

• You are highly organized and naturally proactive
• You enjoy keeping systems, workflows, and communication organized
• You are detail-oriented and execution-focused
• You are comfortable balancing multiple priorities simultaneously
• You communicate clearly and professionally in remote environments
• You take ownership instead of waiting for instructions

What a Typical Day Looks Like

A Senior Marketing Coordinator’s day revolves around execution, organization, and operational support. You will:
• Schedule and publish social media content
• Manage CRM workflows and follow-up communication
• Coordinate executive tasks and operational priorities
• Support content production and organization
• Respond to messages and maintain audience engagement
• Organize project trackers, reports, and digital assets
• Assist with outreach campaigns and lead generation support
• Ensure marketing and operational workflows remain clean and organized

In short: you help keep marketing, operations, communication, and execution running smoothly behind the scenes.

Key Metrics for Success

• Consistent and timely content execution
• Organized and accurate CRM and workflow management
• Strong responsiveness across communication channels
• Zero missed follow-ups or operational gaps
• Organized digital assets and documentation
• Leadership confidence in operational reliability and execution quality

Interview Process

• Initial Screening Call
• Marketing & Systems-Focused Interview
• Practical Task (Content or Workflow Exercise)
• Final Interview
• Internal Review & Approval
• Offer & Onboarding

#MarketingCoordinator #ExecutiveAssistant #OperationsSupport #GoHighLevel #RemoteWork #MarketingOperations

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