Senior Marketing Communications Specialist/Marketing Communications Manager

Req # : 54344303 | Type: Full Time | Posted: 10/31/2014 | Edited: N/A | Fee: 25.00% Percentage Computed On Base Salary

Company name: Bayer

minimum: $91,700
Maximum: $125,000
target: $115,000
Bonus: 15%
Travel: 30%
Sponsor/transfer H-13 and/or H-2B: No
sponsor / transfer work permits: No
Paid relocation: Yes
industry: Biotechnology/pharmaceuticals

The primary responsibility of this role, as Senior Marketing Communications Specialist/Marketing Communications Manager, is to be the primary conduit through which Polyurethanes Business Unit (PUR BU) product information and marketing messages are transmitted to customers and the industry. Incumbent must develop and implement diverse marketing communications strategies and budgets for multiple product lines, often with limited resources and in competition with other industry participants with greater resources. Incumbent will assist PUR in prioritizing the audience, media and messaging to achieve business goals. The incumbent represents PUR interests to the Bayer MaterialScience (BMS) North American Free Trade Agreement (NAFTA) and PUR global communications teams. 

Incumbent must work with BMS and American Chemistry Council communications and advocacy functions to address industry issues, including inquiries by customers and the media. Success in addressing the sophisticated, complex nature of the challenges presented to this position relies on the incumbent’s ability to influence others outside the traditional span of control and with conflicting priorities.

The incumbent will:
•Manage the creation, development and implementation of proactive and integrated communications programs that support the industrial marketing and commercial operations goals of PUR, including advertising, trade shows, media relations, internet communications, internal communications and collateral
•Develop communication strategy based upon PUR business goals
Coordinate PUR marketing communications efforts with those of Bayer MaterialScience (BMS) AG in Leverkusen so that communications to various market sectors throughout the world are consistent
•Create and manage the annual regional PUR marketing communications budget
•Manage the activities of various communications and trade show agencies that support PUR activities
•Report functionally to the Head, BMS Communications NAFTA and represent PUR as a member of the BMS U.S. communications team.

The selected candidate is required to possess the following: 

•B.S. Degree in Communications, Business or a related field with 10 years of corporate media relations experience or MS/MBA with 8+ years of corporate media relations experience
•Business communications specialist with demonstrated experience in marketing communications, especially trade shows, general and trade media relations, internet communications, social media and advertising
•High-energy professional able to work effectively in conditions of high stress, tight deadlines, conflicting priorities and limited resources
•Strong written, verbal and interpersonal skills and ability to facilitate and gain consensus among colleagues with disparate views
•Ability to travel 35% of the time.

Preferred Qualifications:
•Experience in public affairs and issues management a plus
•Experience in the Chemical or other manufacturing industry
•Experience working in complex, matrix organization
•Previous project management experience, for example, managing relationships with outside vendors.

Salary and grade level will be commensurate with experience and/or education level.

All your information will be kept confidential according to EEO guidelines.