Senior Marketing Clay Specialist

You build and run smart Go-to-Market systems that don’t rely on luck — but on data, structure,

and hyper-personalized communication. You know exactly how to build a strong pipeline within a

clearly defined ICP, delivering the right message, at the right time, through the right channel.

For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)

programs that connect marketing, sales, and tech into one performance-driven machine. You’ll

collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results:

more leads, more deals, more impact.

Day-to-Day Tasks:

• Generate high-quality prospect lists for the commerce team.

• Set up lead generation (ABM) campaigns for Every Day.

• Help shape GTM strategies for clients based on strategic sessions and team input.

• Build and optimize outreach flows in Clay, LinkedIn, or similar tools.

• Manage lists, segmentation, enrichment, and trigger-based workflows.

• Write personalized outreach messages (email, LinkedIn).

• Monitor engagement, open and reply rates, meetings, and pipeline progression.

• Work within the CRM system Orbit/Teamleader.

Requirements:
Key Responsibilities:

• Develop and execute Go-To-Market strategies (for Every Day and for clients).

• Independently define strategy, set up, monitor, and optimize campaigns in collaboration

with the commerce and campaigns teams.

• Co-develop GTM/ABM strategies for clients.

• Translate ICPs and market insights into data-driven account selection and outreach.

• Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.

• Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored

to buying groups.

• Work with intent data, CRM signals, and enrichment tools to spot opportunities early.

• Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and

revenue impact.

• Collaborate closely with the internal sales and marketing teams (Team NL handles client

contact).

• Contribute to knowledge sharing and innovation around modern GTM and ABM strategies

within the team.

What You Bring:

• Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.

• Proven experience building scalable ABM systems — not just running standalone

campaigns.

• Strong understanding of data-driven segmentation, ICP definition, and account

prioritization.

• Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.

• Analytical and commercially minded — you know the balance between automation and

genuine personalization.

• You’re fluent in the languages of both marketing and sales.

• Bonus: experience working in an agency environment and with B2B sales cycles.

• Bonus: experience in Dutch clients/market/language.

You’ll Succeed in This Role If You:

• Deliver demonstrably high-quality (within ICP) leads for Every Day.

• Deliver demonstrably high-quality (within ICP) leads for clients.

• Bill at least 80–90% of your hours on client work.

Benefits:
Strategic & High-Impact Role: You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.

Focus on Core Craft: You can focus on your craft (building smart systems) because Team NL manages client contact.

Cutting-Edge Technology: There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.

Flexible Work Hours: The position is listed as 32-40 hours per week.