Senior Marketing and Communication Specialist | SAKA Museum

The SAKA Museum is a cultural gem located in AYANA Bali, Indonesia. SAKA takes visitors on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of artistic and cultural expressions deeply intertwined with the profound Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org.

As Senior Marketing Communication Specialist plays a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum’s visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:

- Communication Strategy:

• Develop and execute comprehensive marketing communication strategies aligned with the museum’s goals.
• Write press releases, coordinate press events and manage media inquiries, ensuring timely and effective communication.
• Cultivate and maintain relationships with local/national and international media.
• Collaborate with museum teams and third parties to enhance the museum’s visibility in Bali and beyond.

- Social Media Management:

• Develop and implement a social media strategy to increase engagement of the museum's online presence.
• Produce promotional content for various social media platforms and the museum’s website.
• Monitor social media channels and respond to audience inquiries and comments.

- Event Promotion:

• Plan and promote events, exhibitions, and educational programs.
• Coordinate marketing efforts for events to maximize attendance.
• Conduct market research to identify trends and audience preferences.
• Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.

Requirements:
• Bachelor’s degree in Marketing, Communications, Public Relations, Art and Literature or related fields.
• Proven experience of at least 5 years in Marketing, Communication and/or Public Relations within museums, cultural institutions or related cultural settings.
• In charge of promotional campaigns regarding art and culture.
• Active involvement in promotion of cultural activities.
• Experience in working with diverse and international audiences.
• Strong ability to promote cultural events, programs and exhibitions.
• Passion for art and culture.
• Proficiency in social media platforms and digital marketing tools.
• Knowledge of museum operations and audience engagement strategies.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Excellent written and verbal communication skills in English and Indonesian.
• Familiarity with graphic design software (e.g., Adobe Creative Suite).