Senior Marketing Analytics & Tracking Consultant (6-Month Contract)

Tickmill is looking for a Senior Marketing Analytics & Tracking Consultant to lead the implementation of a full end-to-end conversion tracking and attribution framework.

This role will bridge Marketing, BI, and IT, ensuring we can accurately track and optimize performance across the entire funnel: Media Spend → Click → Registration → Deposit → Revenue.

This is a fixed-term contract role for 6 months.

About Tickmill.

Tickmill is an award-winning, multi-regulated broker offering access to a broad range of asset classes, including CFDs on Forex, Stocks, Indices, Commodities, Cryptocurrencies, and Bonds, as well as Exchange Traded Derivatives like Futures & Options).
 

Founded in 2014, the Tickmill Group employs over 330 professionals across offices in London, Cyprus, Poland, Estonia, Seychelles and several other locations worldwide.  

Our culture is built on trust, transparency, and high standards.  We bring together ambitious professionals who are looking for an environment that supports them to dominate in their fields.   

Our diverse, multilingual teams are focused on innovation, delivering bold excellence, and raising the bar wherever we can.  

We offer competitive benefits packages, frequent team initiatives, and opportunities for professional growth. Join the Tigers!

Objective

Build a single, reliable source of truth for performance tracking to:

Identify which channels and campaigns drive funded clients and net deposits

Optimize marketing based on real business outcomes (FTD, revenue)

Align data across ad platforms, website, and backend systems

Scope of work

Tracking foundation

Audit and fix existing Google Tag Manager (GTM) setup

Ensure correct and consistent GA4 implementation

Validate all core tracking events

Conversion event tracking

Define and implement tracking for key business events:

Registration / Lead

KYC completion

First-time deposit (FTD)

Deposits

Active clients / LTV

Attribution framework

Define attribution logic (first-touch, assisted, etc.)

Distinguish brand vs non-brand organic traffic

Define and enforce UTM structure

Establish clear attribution rules

Align data across:

Ad platforms (Google, Meta, etc.)

Website (GA4)

CRM (HubSpot)

Client Area (Product)

Google Search Console

SEO analytics & tracking

SEO analytics within GA4

Organic search attribution challenges

Content and landing page performance tracking

Multi-touch attribution (SEO as assist channel)

Server-side & backend tracking

Implement server-side tracking / Conversion APIs

Capture and pass identifiers (gclid, fbclid, user IDs)

Send verified conversion events (FTD, deposits) back to ad platforms

BI & data integration
Ensure data flows into BI for reconciliation:

Media spend

Website activity

CRM / trading data

Enable reporting on:

CPA (per FTD)

Cost per funded client

Net deposits by channel/campaign

Deliverables

Fully validated GTM + GA4 + backend tracking setup

Documented event tracking structure and data flow

Defined attribution model

BI-ready dataset for performance reporting

Requirements

Strong hands-on experience with GTM and GA4

Experience with conversion tracking across lead-to-revenue funnels

Experience with server-side tracking / Conversion APIs

Solid understanding of attribution models, UTM tracking, and data pipelines

Nice to have

Experience in Forex, fintech, or regulated industries

By joining us, you can expect:

A unique opportunity to join a project within a global, fast-growing company.

Attractive remuneration package based on qualifications and experience.

Make your next Career step and apply NOW!

*Due to the great number of applications, we receive for each of our open vacancies, we are unable to respond on an individual basis