Senior Manager, Web Experience

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

The Role

Justworks is seeking a Senior Manager, Web Experience to lead the evolution of Justworks.com.

In this role, you’ll own the vision, strategy, and roadmap for the website, driving measurable business impact across acquisition, conversion, customer experience, and overall site performance. You’ll operate the site as a digital product — setting a long-term vision of how the site drives our business, aligning cross-functional stakeholders on priorities and shared goals, and continually improving the site via experimentation and customer insight.

You’ll lead and develop a high-performing team of web marketers and establish the operating model with Engineering, Design, and Data that enables you to deliver near-term results and long-term platform scalability. Your mission is to create integrated, cohesive digital experiences that strengthen customer journeys and accelerate growth.

We’re seeking a leader who has owned a high-performance website, developed high-performing teams, collaborated with technical and design teams, and translated web initiatives into sustained business impact.

What You’ll Do

• Own the Web Strategy & Roadmap: Define and lead a forward-looking roadmap aligned to Marketing priorities and company growth objectives, prioritizing both short-term impact and long-term scalability.

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Drive Conversion & Growth: Lead a structured experimentation program (A/B testing, personalization, funnel optimization) to improve conversion rates, streamline the path to purchase, and continuously enhance overall site performance.

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Customer Journey & ICP Optimization: Design and refine buyer journeys across the site, clarifying ICP-specific pathways, reducing friction across key flows, and ensuring the site effectively engages and converts our target audiences.

• Evolve the Web Platform: Oversee and improve the capabilities of headless infrastructure in partnership with the Engineering team to enable scalable, high-velocity page creation while ensuring strong SEO, performance, and technical health.

• Strengthen the Web Operating Model: Build clear prioritization frameworks, governance, and cross-functional workflows that connect Marketing, Design, and Engineering around shared growth outcomes.

• Lead & Scale the Function: Manage and elevate a high-performing web team while architecting the long-term vision for how the web integrates with or digital marketing function to support the business.

Qualifications

• 8+ years of experience leading website strategy, SEO, CRO, and digital experience optimization in B2B SaaS or high-growth environments, including 3+ years building and leading high-performing teams.

• Proven ownership of a high-traffic marketing website as a primary acquisition channel, with measurable impact on conversion rates, pipeline quality, and revenue growth.

• A strong product-thinking mindset, with experience building and managing a strategic web roadmap aligned to business outcomes, including leading major UX, navigation, or structural evolutions tied to broader company initiatives.

• Demonstrated success establishing or scaling a structured experimentation program grounded in data, testing, and continuous optimization.

• Deep fluency in CMS platforms, technical SEO, analytics, experimentation frameworks, personalization, tracking, and attribution — with the ability to translate performance data into clear prioritization and executive-level recommendations.

• Strong cross-functional leadership skills, with experience driving alignment and decision-making across Marketing, Product, Design, Engineering, and Analytics in lean, fast-moving environments.

The base wage range for this position based in our New York City Office is targeted at $155,500 - $178,825 per year.

#LI-Hybrid #LI-DW1

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

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