Senior Manager, Sales & Marketing, Greater China

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels. With cutting-edge operations and an unparalleled global team, we partner with clients to provide full scale solutions across a variety of verticals.

Championed by an exceptional community of music lovers and experts, we empower creators to grow and evolve in the dynamic, global industry.

What you'll do:

DSP Strategy & Campaign Management:

• Develop, implement, and manage end-to-end digital marketing campaigns for new releases, with a core focus on DSP performance.

• Secure and optimize key promotional placements across all DSPs, including playlist adds (editorial and algorithmic), homepage features, new release banners, and programmatic advertising.

• Serve as the primary internal and external point of contact for all DSP partners, building and maintaining strong, productive relationships.

Marketing Initiatives Development:

• Propose and pilot innovative marketing tactics to optimize the exposure of our new releases and maximize catalog potential.

• Stay ahead of the latest trends, tools, and best practices in the digital music landscape, especially new features and promotional opportunities on DSPs.

Cross-Functional Leadership:

• Lead the digital marketing planning process for assigned projects, presenting strategies and results to the relevant stakeholders.

• Work closely with the Label Management Team to enhance the visibility and impact of priority releases across all DSPs.

Team Development:

• Provide active support and guidance to direct team members, facilitating problem resolution and implementing processes that enhance productivity and efficiency.

• Act as a role model by demonstrating best practices for effective communication and pitching approaches with DSPs.

Who you are:

• 5-7 years of experience in digital marketing, with a minimum of 3+ years focused specifically on music marketing at a label, distributor, or DSP.

• Proven, demonstrable track record of successfully launching and managing music campaigns that resulted in significant growth in streams or playlist placements.

• Established relationships with key contacts at major DSP is a significant advantage.

• Excellent communication and interpersonal skills.

What we give you:

• You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.

• A modern office environment designed to foster productivity, creativity, and teamwork

• We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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