Senior Manager, Regional Marketing (Vietnam)

WHO ARE WE?

We believe in the power of risk-driven investing to help individuals achieve a better life. Our mission is to unlock this potential for the emerging global generation.

We provide individuals in fast-developing economies with the guidance, tools, and market access they need to trade and invest confidently. Our goal is to empower clients to become their own wealth managers, enabling them to create investment strategies and make decisions effortlessly, on their own terms, and in their own way.

Our journey began with the early days of online Forex trading. As a pioneer of the MetaTrader platform, Alpari rapidly expanded in emerging markets and was joined by our sister brand, FXTM, in 2011. Today, we continue to grow our portfolio of brands, serving over two million clients across 150 countries from regulated centers on four continents.

Exinity is a dynamic and diverse company with offices across Europe, Asia, and Africa. We are committed to fostering talent and providing our people with the "Freedom to Succeed." Join us to develop your skills, take on early responsibilities, and build a rewarding career in a fast-growing, innovative company.

In a few sentences… 

We are seeking a strategic and commercially minded Senior Manager, Regional Marketing to lead our marketing efforts across Vietnam. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth. 

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey. 

Key Responsibilities: 

Regional Strategy & Execution: 

• Design and implement targeted marketing plans for the Vietnam region, tailored to local customer needs and preferences, while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share across Russian-speaking countries. 

Commercial Focus: 

• Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities. 

Onboarding Funnel Optimization:

• Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths. 

Cross-Functional Collaboration: 

• Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution. 

Regional Advocacy: 

• Act as the internal champion for the Vietnam region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region 

 

Essential: 

• Proven experience in a regional or digital marketing role focused on Vietnam. 

• Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization. 

• Commercial mindset, with a strong track record of delivering measurable business impact through marketing. 

• Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals. 

• Analytical approach with experience using data and insights to guide strategy and improve performance. 

• Excellent communication and stakeholder management skills. 

• Fluency in Vietnamese and English (written and spoken) is essential. 

Desirable: 

• Qualification (BA degree or equivalent professional experience). 

• Working experience within a Brokerage environment.

BENEFITS & PERKS 

We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive: 

• Hybrid Working Policy 

• Discretionary performance related bonus 

• Personalized Flex-Benefits 

• A focus on your wellbeing, including talks and access to self-development tools. 

• Medical insurance for employees.  

• Comprehensive leave package of 40 days inclusive of Public Holidays  

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.