Senior Manager, Patient Marketing

POSITION: Senior Manager, Patient Marketing

The salary range for this position is between $140K and $175K. Actual salary at the time of hire may vary and may be above or below the range based on various factors, including, but not limited to, the candidate’s relevant qualifications, skills, and experience.

The company also currently offers a Long-Term Incentive Plan (cash plan) of 20% base salary, annual performance bonus target of 20% base salary (subject to meeting plan requirements) and comprehensive health benefits (employer funded), unlimited vacation time and 401k plan (subject to change or modification from time to time).

POSITION SUMMARY:
The Senior Marketing Manager, Patient Marketing for QUTENZA, is responsible for developing and executing strategic and tactical marketing initiatives that engage and empower patients, driving awareness, adoption, and adherence.

This role will collaborate closely with cross-functional partners to ensure that all patient-facing communications are compliant, integrated across channels, and aligned with brand objectives and the overall patient experience. The ideal candidate will bring a proven track record of successful planning, execution, and cross-functional collaboration in a dynamic commercial environment.

KEY RESPONSIBILITIES

Strategic and tactical planning: Support the development and execution of integrated marketing campaigns designed to educate and motivate patient audiences, driving awareness, adoption, and sustained engagement.

Omnichannel profiency: Partner closely with the Digital Marketing Lead to develop and implement patient website strategies, digital content, and omnichannel promotional materials that deliver a seamless and cohesive experience across all touchpoints.

Patient-centric approach: Collaborate with Patient Services and internal stakeholders to ensure that all marketing and patient suppot communications reflect a consistent, patient-centric message and optimize the end-to-end patient experience.

Agency partnership: Oversee day-to-day operations of external patient agency  to ensure deliverables are completed efficiently, on-brand, and on schedule.

Compliant promotions: Collaborate with Legal, Medical, and Regulatory (LMR) partners to facilitate timely review and approval of promotional materials, ensuring full compliance with all relevant industry standards and company policies.

Performance measurement and optimization: Monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and translate insights into actionable strategies.

QUALIFICATIONS, CAREER EXPERIENCE AND SKILLS

Qualifications

Bachelor’s Degree required or equivalent experience

Advanced degree (MBA, MHA) preferred or equivalent experience

Career Experience

Minimum 4 years of pharmaceutical or biotech marketing experience, with a focus on patient or consumer marketing

Experience with specialty brands distributed through multiple channels

Business Acumen

Proven ability to work in a in a dynamic, agile, and fast-paced environment

Sense of urgency in sharing critical information with relevant stakeholders

Demonstrated ability to establish and manage shifting priorities and handle numerous time-sensitive projects with multiple deadlines

Flexibility in prioritizing work and ability to thrive in a rapidly changing environment with a keen ability to identify opportunities for process improvements

Professional Skills

Proficiency with digital engagement and omnichannel-enabled tactics, sufficient to act as thought partner with omnichannel marketing lead

Demonstrates strategic thinking, creativity, problem solving, critical analysis, and decision-making skills with a focus on results

Strong analytical skills, with the ability to analyze and interpret data to inform actionable marketing strategies

Results-oriented with excellent collaboration, communication, and presentation skills

Strong knowledge of the Microsoft Office suite (e.g., PowerPoint, Excel, Word)

ETHICS AND COMPLIANCE

Demonstrates the highest level of ethics, integrity, trust while acting with courage and candor

High accountability for your actions and results and ability to ensure a high level of commitment to the success of the organization, your peers and customers

Operates in compliance with all applicable regulations and professional standards at all times

TRAVEL

Ability to travel up to 30%, including overnights, as dictated by business need

The duties of this role are generally conducted in an office environment

This position may be headquarters based in NJ or remote

VALUES AND BEHAVIORS 

Live Entrepreneurship: Plan for long-term growth and build a future business predicated on innovation

Patient Centric: Deliver innovation for patients and challenge each other to improve patient outcomes

Join Forces: Seek diverse input, collaborate across all functions, and leverage resources from global partners

Act with Integrity: Apply ethical standards, encourage transparency, and embrace diversity and inclusivity

Drive Performance: Create an atmosphere that nurtures teamwork in order to enable high performance and sustainable growth