Senior Manager - Paid Search

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Paid Search Senior Account Manager - OpenMind

About WPP Media:

WPP Media UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media agencies.

WPP Media is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WPP Media and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

Intro to the role:

As a Paid Search Senior Account Manager you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis, whilst operating as the main campaign point of contact for our clients.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations. The Paid Search Senior Account Manager acts as a key point of contact for the Global Hub.

OpenMind is a bespoke WPP Media agency set up to service the Nestle client. Across PPC in the UK we are responsible for 7 core brands.

Key Responsibilities:

Campaign Management

• Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD/BD to devise campaign strategy and translate this into campaign delivery.

• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.

• Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice.

Client & Partner Management

• Develop strong relationships with GDS, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.

• Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor.

• Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.

• Delegating and managing workloads across the junior members of the team and GDS where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.

• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.

• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

• Contributes to the development of strategic revenue and services opportunities.

About You:

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.

• Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.

• Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.

• Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.

• Ability to lead and manage hybrid teams located in different markets.

WPP Media Benefits:

• 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually)

• Flexible Working Policy

• Flexible Public Holidays Policy

• Private Medical Insurance

• WPP Pension scheme

• Cycle to Work Scheme

• Online career review and development tool

And many more!

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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