Senior Manager, Paid Media, Digital Banking

COMPANY DESCRIPTION: Forbright is a nationwide full-service bank and commercial lender focused on helping to build a brighter future for our clients and the communities we serve. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries.

COMPANY CULTURE: We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

COMPANY MISSION: We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a brighter future.

JOB SUMMARY: The Senior Manager, Paid Media, Digital Banking is responsible for directly managing the paid search, paid social, and display campaigns for the Digital Banking team. This position plans and launches campaigns on search, social, and display platforms (Google Ads, Google Performance Max, Bing Ads, Meta, Reddit, etc.) and works within each to manage and optimize campaigns post-launch with the goal of driving customer acquisition for Forbright Bank’s digital banking products. In addition, the Senior Manager, Paid Media, Digital Banking is responsible for executing a test and learn roadmap, implementing best practices, and reviewing customer and competitive trends to carry out campaign performance effectively and efficiently across paid media channels.

DUTIES AND RESPONSIBILITIES::
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Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products 

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Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.  

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Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking 

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Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication  

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Maintain/enhance partnerships with third party vendors to unlock growth and insights  

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Collaborate with cross-functional teams to develop audience targeting strategy 

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Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance 

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Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results 

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Handle trafficking and QA support for campaign launches and campaign changes 

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Manage campaign pre-launch and post-launch documentation in accordance with control procedures 

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Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks  

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Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative 

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Oversee and manage paid media campaign budget pacing 

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Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy 

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Perform other duties as assigned

QUALIFICATIONS::
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High School Diploma required; Bachelor's Degree preferred

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Minimum 4 years of experience building and directly managing paid search, paid social, and display campaigns required

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In-depth knowledge of paid media vendors, including but not limited to Google Ads, Google Performance Max, Google Demand Gen, Bing Ads, Meta, and Reddit

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Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions

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Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible 

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Experience identifying, recommending, and implementing paid media optimizations    

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Experience with ad copy writing and editing and/or working with agency or other creative and content partners 

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Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc. 

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Experience with vendor management 

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Proven track record of managing large-scale, high-budget paid media campaigns directly 

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Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics 

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Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other relevant platforms 

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Experience in banking or financial services highly desirable  

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Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment

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Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)

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Excellent verbal, written, and interpersonal communication skills

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Strong organizational skills and attention to detail

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Outstanding problem-solving and time management skills

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Self-motivated, self-directed, and results-oriented

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Adaptable and able to multitask in a fast-paced environment

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Can work independently and within a team; solution-oriented with a collaborative approach

POSITION REQUIREMENTS: We are committed to creating an inclusive workplace where all employees are capable of performing their job position. Work is primarily conducted in an office setting while certain positions may allow for remote work through the use of technology at management discretion. The functions described below are representative of those to successfully perform duties of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. While performing duties of this job, the employee may be regularly required for extended periods of time to:
• Remain in a stationary position
• Use hands and fingers
• Utilize a computer monitor with visual acuity
• Operate technology or other office machinery such as printers, scanners, etc.
• Communicate clearly verbally and/or in writing with others

ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.

PERKS/BENEFITS:
• Comprehensive health, dental, and vision plans
• 4 weeks PTO
• 401k + company match
• Metro SmartTrip benefits ($50/mo)
• Remote or hybrid work schedules for most positions
• Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
• Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
• Best Workplaces for Commuters 2023 & 2024 winner
• The Washington Post Top Workplaces 2023, 2024, and 2025 winner
• American Banker Best Banks to Work For 2023 winner

CORE PRINCIPLES:
• Excellence: Excellence is not a goal, but a standard, reflected in the precision of our work and the quality of our decisions. Excellence is a discipline that compounds over time and creates lasting value; it must be measured and managed.
• People: Our people are our greatest strength. We foster a culture of respect, inclusion, and ambition - where everyone matters. We celebrate collaboration and teamwork and prize loyalty - to one another, the company, our mission, and values.
• Innovation: We invest boldly in technology, harnessing innovation not for its own sake but to make banking and lending better, faster, and smarter for our clients, more efficient for our team, and more profitable for our shareholders. By combining human insight with technological excellence, we strengthen our ability to serve, to adapt, and to succeed in a changing world. Innovation is a continuous investment in new ideas.
• Sound Practices: Our foundation rests on prudence, care, integrity, and discipline. We manage credit and business risk with rigor and fundamentals-based judgment, act with transparency, and uphold the highest standards of corporate governance and regulatory compliance to ensure sustainable growth and enduring financial strength.
• Distinct Value: We focus our energy where we add value. We avoid the commoditized and the ordinary, choosing to compete through insight, specialization, technology and service. By concentrating on areas where expertise matters and relationships endure, we create differentiation that is defensible and lasting.
• Clients: We exist to advance our clients’ success and to help them grow. We listen deeply, think creatively, and deliver solutions that solve problems, drive impact and add value. Every client relationship is built on partnership, performance, and purpose.
• Shareholders: We are committed to creating exceptional value for our shareholders. We invest for the long term and view our shareholders as partners – not observers - in value creation. We allocate capital wisely, execute with precision, and continuously adapt our business model to pursue the most attractive, risk-adjusted returns. We work to make rational decisions, avoid unnecessary complexity, maintain strong liquidity and capital, and communicate with clarity and honesty. We measure success both by current performance and by the durability and quality of the long-term value we build.
• Communities and the Environment: We believe prosperity and responsibility go hand in hand. We invest in inclusive opportunity and environmental stewardship. Our goal is simple - to do our part build a brighter, more sustainable future for the communities we serve and the world we share.

It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics.

Employment with Forbright Bank is at-will, which means that either you or the Company may terminate the relationship at any time.

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