Senior Manager, Paid Marketing

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Team & Role:

We’re seeking a Senior Manager, Paid Marketing to lead and scale our paid media programs for our provider (B2B) audience. In this role, you will own the strategy and execution across SEM, paid social, and other digital channels to drive demand and customer acquisition. This is a high-impact opportunity to join a fast-growing tech company and shape how we scale paid marketing efficiently.

You’ll manage and mentor a team of paid media specialists, setting clear priorities and ensuring executional excellence. Partnering closely with product, analytics, and creative teams, you’ll design and optimize campaigns that deliver measurable growth within efficiency guardrails. Your north star will be building a scalable, high-performing paid marketing engine, and you’ll bring the right mix of leadership, strategic vision, and analytical rigor to make it happen.

You Will:

• Own and scale the paid acquisition engine across SEM, paid social, and other digital channels

• Hire, mentor, and manage a high-performing paid media team

• Define and execute the paid marketing roadmap with clear goals, KPIs, and testing frameworks

• Identify new channels, platforms, and tactics to unlock scalable and efficient growth

• Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance

• Build and evolve the infrastructure to measure campaign effectiveness and maximize ROI

• Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions

You’d be a great fit if…

• Have 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies

• Have deep expertise in paid digital (SEM, Social), SEO and and conversion rate optimization

• Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights

• Thrive in fast-paced environments and love testing, learning, and iterating quickly

• Are a hands-on leader who can operate at both strategic and tactical levels
Have experience building and coaching growth teams and fostering a culture of ownership and experimentation

• Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision

The expected base pay range for this position is $146,200 - $215,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-Home Stipend

• Therapy Reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility annual reimbursement and membership

• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

• Flexible PTO

• Employee Assistance Program (EAP)

• Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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