Senior Manager of Marketing Analytics

Best Egg is a market-leading, tech-enabled financial platform helping people build financial confidence through a variety of installment lending solutions and financial health tools. We aim to help customers make smart financial decisions and stay on track, so they can be money confident no matter what life throws at them.
We offer top-tier benefits and growth opportunities in a culture built on our core values:

Put People First – We foster an inclusive, flexible, and fun workplace.
Create Clarity – Open communication drives trust and results.
Get Things Done – We focus, prioritize, and deliver with excellence.
Deliver with Heart – We lead with kindness, humility, and strong teamwork.
Listen to Our Customers – Their needs drive our innovation.

Barclays has entered into an agreement to acquire Best Egg with closing expected to take place in Q2 2026. This acquisition will give us the resources and capital to continue on our mission and drive our strategy forward. With an aligned culture, lower cost of funds, and increased employee growth opportunities across a global brand, we are excited about the future of the Best Egg brand under the Barclays umbrella.
We are looking for collaborative, innovative team players who like to solve problems. There will also be immense opportunities for those willing to dive in. If you're inspired by growth and want to make a real difference, Best Egg is the place for you.

We’re proud to be an equal opportunity employer committed to building a diverse, inclusive team.

The Senior Manager of Marketing Analytics provides strategic analytics leadership in support of paid and organic digital acquisition channels, including website optimizations, search (SEM & SEO), social, display/programmatic, TV, and online video. The Senior Manager also plays a key role in the implementation and application of the company’s marketing mix model (MMM), helping evaluate and optimize the overall marketing channel mix and spend allocation across the enterprise. In close partnership with channel owners, this position delivers the insights, measurement frameworks, and analytical rigor needed to shape optimization and investment decisions across channels. This role partners closely with Marketing, Web Analytics, Risk, Product, and Data Science to ensure marketing decisions are data-driven, scalable, and aligned with business and credit objectives.

Marketing Campaign Management and Analysis:
• Lead analytics resource for our marketing mix model (MMM), interpreting results, advising on testing priorities, and advising on marketing spend and investment implications
• Aid in the conception and evaluation of A/B tests in partnership with the digital channel owners to measure performance, incrementality and full funnel analyses
• Provide analytical reporting and insights to support optimization decisions across digital channels and placements
• Conduct and support marketing data audits and data transfers for accuracy, compliance, and consistency with credit policy
• Perform code reviews and identify efficiencies in marketing processes to reduce processing time and improve scalability
• Partner with channel owners to evaluate campaign performance and provide actionable data-driven recommendations
• Perform deep dive analyses to identify opportunities to both improve channel efficiency and address ad hoc performance issues
• Standardize KPI definitions, attribution documentation and reporting methodologies to ensure consistency across the organization

Ongoing Marketing Analysis:
• Develop, optimize, and maintain data and reporting solutions, including SQL tables, Power BI dashboards, MMM tool and automated reporting views
• Perform deep-dive analysis on large datasets to uncover insights that inform targeting, messaging, and channel performance
• Research and evaluate new marketing opportunities, proposing innovative ways to leverage data to drive growth and improve decision-making
• Collaborate with business stakeholders to gather requirements, design analytical solutions, and communicate results effectively
• Provide funnel analysis and customer journey insights to identify drop-off points and inform acquisition optimization opportunities

Requirements:
• Bachelor’s degree in a quantitative field (Statistics, Economics, Data Science, Marketing Analytics, etc.); Master’s preferred
• 3–5+ years of experience in marketing analytics, business intelligence, or growth analytics, ideally in FinTech or consumer lending
• Experience with digital channels, marketing mix modeling (MMM) or similar advanced attribution measurement approaches
• Prior Digital Analytics experience preferred

Technical Skills:
• Strong SQL proficiency; experience with Python or R preferred
• Experience building dashboards in Tableau, Power BI, or Mode
• Experience with digital analytics using Amplitude or similar
• Understanding of attribution methodologies, experimentation design, statistical testing, and digital analytics platforms

Leadership & Communication:
• Ability to translate complex analytical results into clear business recommendations
• Demonstrated success influencing stakeholders at multiple levels, both technical and non-technical
• Strong organizational skills with the ability to manage multiple complex projects simultaneously

Employee Benefits
Best Egg offers many additional benefits for our employees, including (but not limited to):
· Pre-tax and post-tax retirement savings plans with a competitive company matching
program
· Generous paid time-off plans including vacation, personal/sick time, paid short--
term and long-term disability leaves, paid parental leave, and paid company
holidays
· Multiple health care plans to choose from, including dental and vision options
· Flexible Spending Plans for Health Care, Dependent Care, and Health
Reimbursement Accounts
· Company-paid benefits such as life insurance, wellness platforms, employee
assistance programs, and Health Advocate programs
· Other great discounted benefits include identity theft protection, pet insurance,
fitness center reimbursements, and many more!
#LI-REMOTE

In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy here