Senior Manager, Naming & Verbal Identity

Landor is looking for a Senior Naming & Verbal Manager to join our New York studio. Could this be you?

We are Landor.

World-leading brand experts,
underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

We are part of WPP.

Role Overview

Hello from the Naming and Verbal Identity team — a we are former copywriters, book editors, improv-ers, and holiday namers (yes, that’s a real job!) We’re a super close-knit team from all kinds of backgrounds, unified by our love of combining our creativity with strategic rigor to transform words into powerful brand assets for some of the most important brands in the world. This job is a great fit for someone who’s great at bringing together both the creative and strategic halves of their brain — it’s a challenging, inspiring, and just plain fun balance that’s hard to find anywhere else.

You’ll be based in New York but work across the US, touching a wide range of projects from b2b finance, to healthcare, to consumer goods, to technologies. As a senior manager you’ll have the responsibility for developing naming presentations, nomenclature systems, tone of voice guidelines and messaging matrixes and making confident recommendations directly to the client. You’ll have support and collaboration from other members of the verbal team and the other practices at Landor.

Job Responsibilities

• You’ll build our core deliverables: naming, voice, messaging, taglines and nomenclature systems

• You’ll build decks with a strong, well-articulated POV to make a compelling case for your work

• You’ll present your work to senior clients, and you’ll learn to think on your feet to manage the conversations

• You’ll work across all kinds of businesses, from CPG to B2B — so you’ll do the deep dive to understand what our clients do, and can get comfortable speaking their language

• You’ll be able to connect the dots between brand and business strategy, understanding how to translate each into our work

• You’ll contribute to other teams’ workflows as a writing and storytelling expert

• And you’ll have a mind for logistics: managing your workstreams according to the timeline and the budget

Experience Needed

• You have 5+ years of experience as a copywriter, verbal identity practitioner, or relevant work in the world of business

• You’re great with words (of course), but really great at articulating the thinking behind them

• You can deconstruct a piece of writing — what it’s saying, why it works, and what could make it even better

• You can switch seamlessly from writing in the voice of a pet food brand to a business consulting firm to a bank — in other words, you’re comfortable across CPG and B2B

• You come to the table with a working knowledge of brand, are willing to take positions on the work and can articulate and argue for your own ideas

• The fine print: you’re proficient in Microsoft Office tools, especially PowerPoint (our bread and butter); comfortable with putting together a great deck; able to use AI but not lean on it

The salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

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