Senior Manager, Marketing Partnerships Strategy & Governance

About the Role

Marketing at Gap Inc. is undergoing a major transformation and seeking exceptional talent for the Marketing Shared Services organization. Within the Marketing Shared Services organization, a cross-section of expertise centralizes and leads the enterprises approach to media planning & activation, video & influencer content strategy, measurement & insights, direct marketing, media operations, and partnership management across the portfolio. The team leverages strategic acumen, deep functional expertise, and scale across the organization to be a demonstrable force multiplier for the brands it serves. 

Within MSS, the Marketing Partnerships Strategy & Enablement team leverages portfolio scale to unlock value, performance, and innovation from paid media, platform, agency, and marketing technology partnerships. The team defines broad partnership strategy, operating models, and governance that enable MSS and brand teams to execute more effectively and efficiently.

The Senior Manager, Marketing Partnerships Strategy & Governance plays a critical role in translating macro partnership strategy into scalable frameworks, standards, and ways of working. This role focuses on portfolio-level governance, partner prioritization, and operating model execution across paid media, platforms, measurement partners, and other key vendors that make up Gap, Inc.’s marketing ecosystem.

This role supports enterprise partnership planning and governance, including partner evaluation frameworks and recommendations, joint business planning structures, and priority RFPs. The Senior Manager works closely with the Senior Director, Marketing Partnerships Strategy & Enablement to ensure partnership strategies are operationalized across brands and collaborates closely with Finance, Sourcing, Brand Marketing, OMD, and other MSS teams (Channel Planning, Channel Activation, Measurement, Video & Creator Strategy, and Media Operations).
What You'll Do

• Own execution of the enterprise marketing partnership operating model, translating strategy into scalable governance frameworks, standards, and processes.

• Lead portfolio-level partner governance, including partner segmentation, prioritization, and tiering across paid media, platforms, agencies, and measurement partners.

• Support annual enterprise partner planning and deal processes, including joint business planning, incentive tracking, and performance governance.

• Develop and standardize partner performance frameworks (e.g., QBRs, scorecards, KPIs) in partnership with MSS, Brands, OMD, and Measurement teams.

• Lead partner intake, evaluation, and prioritization workflows, ensuring alignment to brand strategies, audience needs, and enterprise priorities and surfacing recommendations to optimize relationships and enhance value & innovation. 

• Maintain and evolve the enterprise vendor pipeline and roster in collaboration with Procurement, OMD, and internal stakeholders.

• Synthesize partner insights, risks, and opportunities into clear recommendations for senior leadership and cross-functional partners.

• Incorporate industry trends, emerging technologies, and best practices related to partner management into consistent ways of working for Gap Inc., documented into comprehensive Playbooks

• Partner with Finance, Legal, and Procurement on governance standards, commercial renewals, and contract-related inputs.

• Support priority RFPs, partner reviews, and cross-brand initiatives as needed.

Strategy: Ability to operationalize enterprise strategy into clear frameworks and governance models, influence stakeholders, and support data-informed decision-making across a matrixed organization. 

Operations & Governance: Strong experience designing and managing operating models, governance processes, and scalable documentation to support complex, cross-brand initiatives. 
 
Partnership Management: Experience working with paid media platforms, agencies, publishers, and marketing technology partners, including performance management, governance, and cross-functional coordination. Deep, hands-on experience identifying, evaluating, onboarding, governing, and optimizing performance across a diverse ecosystem of vendors, including media platforms, agencies, publishers, and marketing technology providers. 
 
Ownership: Demonstrated ability to work independently, proactively identify risks and opportunities, and drive initiatives forward with accountability and follow-through. 
 
Collaboration: Strong communicator and relationship builder who partners effectively across MSS, Brands, OMD, Procurement, Legal, Finance, and external partners. 

Who You Are

• 6+ years marketing experience with at least 3+ years in Marketing Operations, Media Operations, or the equivalent 

• Experience supporting or leading vendor and partnership strategy and/or governance across paid media, platforms, agencies, measurement, or marketing technology.

• Strong understanding of partner evaluation, performance management, operating model design, and vendor negotiations.

• Experience working within complex, matrixed organizations and driving alignment across multiple stakeholders.

• Comfortable working through ambiguity and helping stand up new enterprise capabilities and ways of working.

• Excellent written, verbal, and executive-level communication skills.

• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work