Senior Manager, Marketing Commercialization and Go to Market

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.

We are seeking a Senior Marketing Manager to lead commercialization and go-to-market (GTM) execution for the newly integrated Fiserv partnership/acquisition. This role is highly executional and revenue-oriented, responsible for translating product and platform capabilities into compelling sales and marketing assets that drive acquisition and growth across targeted customer segments.

This is a contract role designed to support a critical phase of platform commercialization, working closely with Sales, Product, Partnerships, and Paid Media teams.

Key Responsibilities

Commercialization & GTM Strategy

• Own commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisition
• Translate product features, platform capabilities, and partnership value into clear market-facing messaging
• Define and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiences
• Align positioning and messaging across channels to support acquisition and sales conversion

Sales Enablement & Asset Development

• Develop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviews
• Partner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenarios
• Support sales training and rollout of new messaging, offers, and platform updates
• Act as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnel

Marketing Execution & Campaign Support

• Support development and execution of paid media acquisition campaigns, in partnership with performance marketing teams
• Contribute to campaign messaging, creative direction, and offer strategy to drive qualified leads
• Ensure consistent messaging across paid, owned, and sales-led channels
• Track performance and iterate on messaging and assets based on campaign and sales feedback

Cross-Functional Collaboration

• Work closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancements
• Manage stakeholders across Fiserv and internal teams as applicable
• Maintain a strong understanding of the competitive landscape and evolving market dynamics

• 7–10+ years of experience in B2B or B2B2C marketing, with a strong emphasis on commercialization, GTM, or sales enablement
• Proven experience developing marketing and sales assets for complex products or platforms
• Strong understanding of acquisition marketing, including paid media and funnel optimization
• Experience working cross-functionally with Sales, Product, and Partnerships
• Ability to operate independently in a fast-moving, ambiguous environment
• Excellent communication, stakeholder management, and execution skills

Preferred Qualifications

• Prior experience working with Fiserv, or within the payments, fintech, or financial services ecosystem
• Familiarity with or direct experience supporting the Clover platform
• Experience commercializing partner-led or acquisition-driven products
• Background in SMB-focused technology or merchant services

Role Logistics

• Role can be remote within Canada; Toronto-based candidates may be expected onsite 2 days per week at the Downtown Toronto office
• Contract duration of 9–12 months
• Senior Manager–level scope and expectations, with hands-on execution responsibilities

This is a 9–12 months contract role

Headcount: 1

Location: Remote within Canada (Toronto-based candidates preferred; hybrid expectation for local employees)

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