Senior Manager, Marketing Activation & Operations

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity

The Senior Manager, Marketing Activation & Operations is a senior individual contributor role responsible for the execution and operational delivery of marketing programs across channels. This role plays a critical part in ensuring marketing initiatives are implemented with speed, consistency, and a high bar for quality.

Operating within an established strategic direction, this role focuses on turning priorities into live, well-executed programs. The Senior Manager is expected to take full ownership of day-to-day marketing activation, bringing together creative thinking, fast execution instincts, and sound operational judgment.

This role is well suited to an experienced Manager or Senior Manager who thrives in a fast-moving environment, enjoys owning work end to end, and takes real satisfaction in delivering high-quality marketing that is seen, used, and impactful.

Responsibilities

• End-to-End Marketing Activation Ownership

• Serve as the primary owner responsible for getting marketing work live across owned channels, with a particular focus on organic social and email

• Work cross-functionally with Creative, Events, Product Marketing, Web Development and others to gather inputs and ensure work is ready to deliver

• Take full responsibility for the quality, accuracy, and timeliness of execution across assigned programs

• Writing, Visual Direction & Publishing Ownership

• Act as the day-to-day writer and publisher for organic social and email

• Draft, edit, and finalize B2B marketing copy that is clear, effective, and aligned

• Provide clear creative direction to the Creative team for visual assets (e.g., hero images, supporting graphics)

• Adapt leadership inputs and direction into polished, ready-to-deliver content while preserving voice and intent

• Apply strong editorial judgment to determine when work is ready to deliver and when refinement is required

• Operational Control of Email, Data & HubSpot

• Own day-to-day execution of social and email programs within HubSpot, including drafting, building, segmentation, QA, and deployment

• Build and manage lists, segments, and basic workflows to support accurate targeting, reliable delivery, and clean downstream data

• Perform ongoing data quality checks related to email execution, including list hygiene, field usage, and segmentation logic

• Conduct validation, quality control and cleanup on CRM data

• Maintain naming conventions, operational hygiene, and executional consistency to support reporting and contribute to the long-term vision of a trusted, scalable marketing database

Qualifications

• 5-8+ years of experience in marketing, lifecycle marketing, growth marketing, or a related role

• Hands-on experience executing campaigns and reporting in HubSpot or a comparable marketing automation platform

• Strong writing and editing skills, with demonstrated success producing clear, effective marketing copy

• Passion for operating across both creative execution and operational systems

• High attention to detail, strong organizational skills, and a bias toward action

• Comfort operating in a consistently high-gear role on a capable, high-performing team

• Strong team player with the ability to work effectively across functions

• High internal standards for quality and follow-through

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to [email protected] to let us know the nature of your request.