Senior Manager, Market Intelligence – Platform Market Insights

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The Senior Manager of Competitive Intelligence for Platform Market Insights will drive strategic competitive initiatives critical to ServiceNow's continued market leadership in enterprise low-code application development, workflow automation, and agentic AI. Working closely with the AI Market Insights lead, this role sits at the heart of ServiceNow's differentiation story: the Now Platform as the unified AI platform for business transformation. You will lead competitive strategy across App Engine, Integration Hub, Automation Engine, and the rapidly evolving AI Agent portfolio, including AI Agent Studio, AI Agent Orchestrator, and Now Assist. This role requires close collaboration with senior leaders across Product, Sales, Marketing, and Corporate Strategy, and will directly support ServiceNow's largest and most strategically important platform and AI deals. 

What you get to do in this role:   

• Develop and implement competitive GTM programs that position the Now Platform against Microsoft Power Platform, Salesforce Platform (including Agentforce), and enterprise low-code competitors such as Pega, Mendix, and OutSystems. 

• Define and execute ServiceNow's competitive strategy for agentic AI, articulating the differentiation of AI Agent Studio, AI Agent Orchestrator, and AI Control Tower against Microsoft Copilot, Salesforce Agentforce, and emerging agentic AI offerings from hyperscalers and point solution vendors. 

• Lead competitive intelligence efforts for App Engine and Automation Engine, ensuring clear positioning against enterprise low-code platforms where ServiceNow has been named a Gartner Magic Quadrant Leader for five consecutive years. 

• Shape the competitive narrative for Integration Hub and Workflow Data Fabric, positioning ServiceNow's approach to enterprise connectivity against iPaaS vendors (MuleSoft, Boomi, Workato) and native platform integration capabilities from Microsoft and Salesforce. 

• Track and analyze the technical evolution of competing AI platforms, including LLM partnerships, model governance approaches, and agentic reasoning architectures to inform product strategy and competitive positioning. 

• Collaborate cross-functionally with senior leadership in Product Management, Sales, Marketing, and Corporate Strategy to create integrated product and GTM strategies that leverage ServiceNow's unique combination of workflow automation, unified data model, and built-in AI capabilities. 

• Provide direct competitive intelligence support on strategic, high-stakes platform deals, particularly in accounts evaluating consolidated platform strategies versus best-of-breed approaches. 

• Produce and deliver high-quality competitive briefs, technical comparisons, and regular updates to executive leadership and the Board of Directors. 

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• Exceptional written and verbal communication skills; ability to craft compelling narratives and clearly articulate complex technical concepts to both executive and technical audiences. 
• Familiarity with the competitive dynamics between Microsoft, Salesforce, and ServiceNow in enterprise workflow and AI markets. 

 

 

• Experience working directly with C-suite executives and board-level stakeholders. 

 

• Strong analytical mindset, strategic thinking, and business acumen. 

 

• Understanding of enterprise platform evaluation criteria, including extensibility, governance, security, and total cost of ownership considerations. 

 

 

• Prior experience leading competitive intelligence or strategic marketing initiatives at a platform or infrastructure technology company. 

 

• Deep knowledge of the enterprise software industry, including platform economics, developer ecosystems, and enterprise buying cycles. 

 

• Demonstrated program and project management capabilities, with a track record of successfully leading cross-functional initiatives. 

 

• Proven ability to synthesize large and complex technical and market data sets into clear, concise, and actionable insights. 
• Demonstrated comfort engaging with Generative AI and agentic AI technologies; ability to rapidly adopt, evaluate, and articulate the implications of emerging AI capabilities. 
• Strong technical fluency, including familiarity with enterprise architecture patterns, APIs, low-code development paradigms, and AI/ML concepts including LLMs, RAG, and agentic AI. 

 

 

 

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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