Senior Manager, Influencer

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Influencer Strategy

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in Chicago. We are looking for a star candidate (5+ years of experience).

Candidate must have a deep understanding of the influencer landscape, but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity is a must.

• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.

• Communication: Speak, write and edit succinctly and compellingly.

• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.

• Interpersonal: Play nice, whether it’s in a team, with a team or independently.

• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.

• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.

• Proactive Mindset: looks beyond current assignments and direct requests to drive work forward.

• Spark: Understand what sets you apart.

• Fluency in Spanish (written and verbal) is a plus, specifically to support campaigns and to manage relationships with bilingual creators.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for executional leadership of multiple client programs, budgets, plans

• Maintain daily client contact, serving as a trusted resource and advisor

• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)

• Translate strategies into tactical plans; ensure team deliverables align with strategies

• Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences

• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience

• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership

• Partner with CX and Project Managers to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing

Influencer Strategy & Execution

• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis

• Demonstrated passion for influencer marketing both personally and professionally; balanced interest in both healthcare and consumer brands

• Craft influencer strategies for yearlong plans and product launches

• Research, vet, contract and manage relationships with influencer talent

• Develop influencer briefing materials

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps

• Take responsibility to execute influencer strategies

• Manage and build relationships with influencers and third-party agents

• Mine current news cycle for ad-hoc influencer opportunities

• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Communicate with clients on daily basis

• Provide basic client counsel

• Serve as a key participant in client meetings and presentations

• Proof and edit client related documents as needed

• Manage client and team resources and deliverables around major campaigns and product launches

• Lead a high-performing team; coach and develop junior team members

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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